All Blog Posts

April 29, 2015

LMQ #11: Why Doesn’t Yelp Encourage Reviews?

As a review site, why does it seem that Yelp discourages reviewing? What does Yelp consider legitimate engagement? How do they encourage legitimate engagement over forced/reviewing solicitation?

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April 28, 2015

Google Mobile Penalty Study Week 1 – mobile friendly +8%, unfriendly -4%

So we are a full week into Google's well publicized mobile friendly algo update (or penalty, depending on how you want to market it) and…

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April 28, 2015

The Ugly Economics of Live Chat

The promise of live chat is extremely compelling... vetted, qualified leads at a cost of just $35. Who wouldn't do that? But this number is such a (very)…

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April 28, 2015

LMQ #10: Why is Content Shareability So Important?

Why is shareability a buzzword for legal content right now? What does shareable content mean in terms of linking and brand recognition? Can legal content be interesting, engaging and worth sharing?

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April 27, 2015

Google Mobile Penalty Study Day 6 – Mobile sites up 5%

So we're almost a full week into the hype of the Google Mobile Penalty Roll-Out and.... maybe, just maybe, we are seeing some logical results.…

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April 27, 2015

LMQ #9: How Do We Handle Our Google+ Listing When Moving?

What steps should a law firm take when moving office locations? When should needed listing changes be made? What are the updating priorities regarding website, Google, major data aggregators, and niche directories?

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April 24, 2015

Google Mobile Penalty Study Day 3: In Which we ask, “What Rollout?”

Across the board, SEOs are asking "what rollout?"  Its gotten so odd the Google's clarified, that yes, there has been a roll-out and in fact…

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April 24, 2015

LMQ #8: What Is A Google Practitioner Listing?

What is a Goolge+ Practitioner listing and how is it different for a practitioner compared to a business? Joy explains some of the confusion behind Google Practitioner listings, especially for attorneys. What makes someone eligible to have this type of listing? Should a firm have more than one?

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April 23, 2015

Google Mobile Penalty Study: Day 2 – Mobile Search Traffic up 15%, but…

So, we are now 2 days into Google's roll-0ut of their mobile penalty.  We've added 5 new sites to the study - and if you'd…

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