All Blog Posts

bird soaring sky
July 31, 2015

Put a Bird on It: Making Your Legal Imagery Soar

Put a bird on it. There is a reason that this phrase from the quirky Portland-based show has stuck around -- well there are two…

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July 28, 2015

7 Signs Your SEO Agency Might be Less Than Legit

Picture yourself in this situation: You hire an SEO agency and suddenly your website appears for every conceivable keyword. Traffic skyrockets. You hire a new receptionist…

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July 24, 2015

Online Reputation Management: How to do Reviews

Reputation management is yet another candidate in a long list of considerations you need to take into account when managing your online presence. In addition…

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social media for attorneys
July 21, 2015

Case Study: How To Do Social For Lawyers

If we’ve said it once, we’ve said it 1,000 times: social media doesn’t work in legal. (Seriously - we’ve said it here, and we have…

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July 21, 2015

LMQ #13: Are Virtual Offices Spammy?

Can I make virtual offices work for me in terms of local SEO? How can I rank in local results if I am outside of the centroid of a city? Within Google guidelines, may I establish separate pages around my virtual office location? What has the Pigeon update done to affect the use of "fake" offices?

http://mockingbirdmarketing.wistia.com/medias/ywwr0uqowj?embedType=seo&videoFoam=true&videoWidth=640

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July 20, 2015

LMQ #12: What is the Centroid?

Within local search engine optimization, what is the centroid? Why is being geographically close to the centroid important? Is the centroid just the "middle" or "downtown" of a city?

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June 15, 2015

Linkwheel Spam, The Truth Network and Judith Swift

The purpose of this post is to demonstrate just how far the search engines have to go in combating spam.  (Alternatively, its a callout to…

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June 8, 2015

8 Questions to Determine if your SEO Expert is… an SEO Expert

What follows is an admittedly arrogant post.  And I'm transgressing on a principle I teach my kids - you can't build yourself up by knocking…

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May 13, 2015

How To Set Up Pharmaceutical PPC for Law Firms

According to Adwords Policies, Google restricts the promotion of healthcare-related content such as prescription medication. This does not mean, however, that law firms cannot advertise to…

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