All Blog Posts

Why We Track the Customer Journey: 3 Good Reasons
Quick question: should you invest more into the consumer who has searched for local auto-body shops, how to make an insurance claim, and then “car…
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The Unseen Benefits of Building a New Website
It can be hard to build your website up from nothing, especially if you already had a website before. There are a number of reasons…
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3 Things to Remember When Leaving Your Digital Marketing Agency
Splitting with your marketing agency is rarely a mutual decision with warm feelings all around. More often it involves pulling teeth and giving up access…
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5 Steps to Upcycling Old Content
5 Steps to Upcycling Old Content SEO Keywords Plug-Ins Avoid Duplicate Pages Push the Pages If your website has been around for a while,…
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The Future of Search Ads
A recent report from eMarketer about the future of search ads has provided some interesting predictions. The report looks into the coming ad revenues by…
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Why Microsoft/Bing Advertising is Worth It
Microsoft Advertising, which is largely Bing Search Ads, is an opportunity that law firms shouldn’t sleep on. Keywords for lawyers are some of the most…
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Yes, You Need Call Tracking
So your ad campaign has been working and you’re getting almost more calls than you can handle. How do you handle it? Do you write…
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Creating a Content Development Plan
A good website is like a good sandwich: it can look amazing from the outside, but if it doesn’t taste good then it’s a bad…
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FACEBOOK’s New Safety Guidelines
Facebook Ads, run by FACEBOOK for Business and appearing on Facebook and Instagram, recently announced new safety controls for their advertisers, meant to “maintain a…
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