All Blog Posts

December 4, 2019

Why We Track the Customer Journey: 3 Good Reasons

Quick question: should you invest more into the consumer who has searched for local auto-body shops, how to make an insurance claim, and then “car…

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December 3, 2019

The Unseen Benefits of Building a New Website

It can be hard to build your website up from nothing, especially if you already had a website before. There are a number of reasons…

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December 2, 2019

3 Things to Remember When Leaving Your Digital Marketing Agency

Splitting with your marketing agency is rarely a mutual decision with warm feelings all around. More often it involves pulling teeth and giving up access…

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November 29, 2019

5 Steps to Upcycling Old Content

5 Steps to Upcycling Old Content SEO Keywords Plug-Ins Avoid Duplicate Pages Push the Pages   If your website has been around for a while,…

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November 27, 2019

The Future of Search Ads

A recent report from eMarketer about the future of search ads has provided some interesting predictions. The report looks into the coming ad revenues by…

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November 26, 2019

Why Microsoft/Bing Advertising is Worth It

Microsoft Advertising, which is largely Bing Search Ads, is an opportunity that law firms shouldn’t sleep on. Keywords for lawyers are some of the most…

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November 25, 2019

Yes, You Need Call Tracking

So your ad campaign has been working and you’re getting almost more calls than you can handle. How do you handle it? Do you write…

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November 22, 2019

Creating a Content Development Plan

A good website is like a good sandwich: it can look amazing from the outside, but if it doesn’t taste good then it’s a bad…

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November 21, 2019

FACEBOOK’s New Safety Guidelines

Facebook Ads, run by FACEBOOK for Business and appearing on Facebook and Instagram, recently announced new safety controls for their advertisers, meant to “maintain a…

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