All Blog Posts
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5 Steps to Upcycling Old Content
5 Steps to Upcycling Old Content SEO Keywords Plug-Ins Avoid Duplicate Pages Push the Pages If your website has been around for a while,…
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The Future of Search Ads
A recent report from eMarketer about the future of search ads has provided some interesting predictions. The report looks into the coming ad revenues by…
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Why Microsoft/Bing Advertising is Worth It
Microsoft Advertising, which is largely Bing Search Ads, is an opportunity that law firms shouldn’t sleep on. Keywords for lawyers are some of the most…
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Yes, You Need Call Tracking
So your ad campaign has been working and you’re getting almost more calls than you can handle. How do you handle it? Do you write…
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Creating a Content Development Plan
A good website is like a good sandwich: it can look amazing from the outside, but if it doesn’t taste good then it’s a bad…
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FACEBOOK’s New Safety Guidelines
Facebook Ads, run by FACEBOOK for Business and appearing on Facebook and Instagram, recently announced new safety controls for their advertisers, meant to “maintain a…
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The 4 Best Ways to Optimize for Local
The importance of local SEO has seemingly been emphasized to death, but I think you’ll find that we’ve barely scratched the surface of the importance…
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Your Clients are Your Best Advertisers
For both local and multi-office firms, client reviews are some of the most important aspects of a revenue-generating online presence. Surveys show that most consumers…
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3 Ways a Scholarship Can Help Your Firm (And How to Organize One)
Law firms are a part of the community just like any other local businesses, but that position has to be upheld. One easy and fun…
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