Local SEO rockstar, Joy Hawkins and I discuss Possum – the unfortunately named Google algo update impacting local SERP results.  While we have seen Possum as a win for most of our clients – Possum seems to impact businesses in shared locations with multiple providers in the same categories.  This includes practitioner listings.  Listen along for more details and get a surprise opportunity to hear me defending FindLaw!

UPDATE: “the unfortunately named…..” – turns out this was coined by…… wait for it….. Joy and Darren (among others).  Nothing like insulting your guest.  My coworkers are enjoying my foot in mouth a little too much.

This is the biggest change in local since Pigeon back in 2014