Legal Connect with Mockingbird and Google is open to large, multi-state law firms, solo attorneys, and everyone in between. Bring yourself, your partners, and your in house marketing team! Legal Connect in Austin is free to attend, we simply ask that each attendee register individually.
Learn Best Practices for Law Firm Marketing
During this intensive workshop, experts from Google and Mockingbird will guide attendees through a 12 page worksheet to evaluate the efficacy of their current online marketing efforts. We’ll help you try and identify specific weaknesses or missed tactics. We’ll be focusing on the following topics:
The Online Legal Marketplace
Google Analytics and Business Metrics
Search – Organic
Search – Local
Search – Paid
What You Need to Bring
This is an all-day, hands-on workshop, so please bring a laptop, charger, and cellphone (to check on your mobile site). Before the event, you should also get access to as much of the following as possible:
Your Website
Your Google Account (Either @gmail.com or possibly @yourfirm.com)
Google Analytics
Google Search Console
Google AdWords
Google My Business (all your locations)
If you do not have access, ask your current webmaster or marketing agency. If you still can’t get access, that’s ok! The conference may just be a little more learning, a little less hands-on. If you have any questions, feel free to give us a call! We’re happy to help.
Don’t miss your chance to connect with experts from Google and Mockingbird Marketing. Register now to save your spot at Legal Connect in Austin, TX.
Sponsored by HMR Funding and Dot Law
Sponsored by Lisa Blue and Williams Kherkher
Registration Fees:
AAJ Members or KJA plaintiff members: $695
You can download the registration form HERE and fax or email it to 202-625-7084 or education@justice.org.
If you are an AAJ member and have been admitted to the bar for five years or less, you can attend this program for 50% off. (Does not apply if you have previously attended an AAJ Education seminar or college.) Discount not available online–please call 800-622-1791 to register.
PLEASE NOTE: MOST JURISDICTIONS WILL NOT ACCEPT MARKETING-BASED EDUCATION PROGRAMS FOR CLE CREDIT. PLEASE CHECK WITH YOUR JURISDICTION DIRECTLY OR CONTACT AAJ’S CLE COORDINATOR TO FIND OUT IF THIS SEMINAR IS AVAILABLE FOR CLE CREDIT IN YOUR JURISDICTION.
An all day long search marketing workshop, taught by the search nerds from Google and Mockingbird! This session is hosted by Mockingbird and features speakers from both Google and Mockingbird. Learn to conduct a comprehensive 141 point audit of your own online marketing efforts using the tools and techniques of Adwords and SEO pros.
How much does it cost?
It’s FREE!
What will we be doing?
During this intensive Workshop, experts from Google and Mockingbird guide attendees through a 12 page worksheet to evaluate the efficacy of their current online marketing efforts, with an eye towards identifying specific weaknesses or missed tactics. This is NOT a conference with talking heads delivering thinly veiled sales pitches from sponsored powerpoints, but instead a hands-on, interactive education, empowering attendees with actionable tools & tactics.
What’s the agenda?
Overview of the Online Legal Marketplace – What it is and why you should care.
A Hands on Guide of Google Analytics – Follow along with your own website data and explore it like the pros.
Search Engine Optimization – Walk through technical elements on your website and identify potential pitfalls, opportunities and successes related to search.
Local Search Engine Optimization – Wondering why you’re not on Google Maps? Get answers.
Paid Advertising with Google – Harness the power of Google AdWords. Flip this advertising channel from a cost to an investment.
Sounds great, what do I bring?
This is a HANDS ON workshop, you will need a laptop, smartphone and access to your Google Analytics, Webmaster Tools and AdWords accounts.
An all day long search marketing workshop, taught by the search nerds from Google and Mockingbird! This session is hosted by Mockingbird and features speakers from both Google and Mockingbird. Learn to conduct a comprehensive 141 point audit of your own online marketing efforts using the tools and techniques of Adwords and SEO pros.
How much does it cost?
It’s FREE!
What will we be doing?
During this intensive Workshop, experts from Google and Mockingbird guide attendees through a 12 page worksheet to evaluate the efficacy of their current online marketing efforts, with an eye towards identifying specific weaknesses or missed tactics. This is NOT a conference with talking heads delivering thinly veiled sales pitches from sponsored powerpoints, but instead a hands-on, interactive education, empowering attendees with actionable tools & tactics.
What’s the agenda?
Overview of the Online Legal Marketplace – What it is and why you should care.
A Hands on Guide of Google Analytics – Follow along with your own website data and explore it like the pros.
Search Engine Optimization – Walk through technical elements on your website and identify potential pitfalls, opportunities and successes related to search.
Local Search Engine Optimization – Wondering why you’re not on Google Maps? Get answers.
Paid Advertising with Google – Harness the power of Google AdWords. Flip this advertising channel from a cost to an investment.
Sounds great, what do I bring?
This is a HANDS ON workshop, you will need a laptop, smartphone and access to your Google Analytics, Webmaster Tools and AdWords accounts.
