Mockingbird Marketing would like to invite you to our upcoming Legal Connect with Google Workshops. Take advantage of this unprecedented opportunity to learn the ins and outs of online marketing from some of the best minds in the business. Come away with hands-on, tactical expertise that will enable you to evaluate the effectiveness of your current marketing initiatives.
Surely you’ve noticed the changes to Google’s Local Results. Where once seven results were presented, there are now three.
Conrad Saam will discuss the initial changes, as well as what we’ve seen since the initial adoption. We’ll also look at the short and long term impact these changes will have on the law firms.
With co-host Alex Valencia of We Do Web Content
Did you know that one of the most important activities for any SEO process is the initial competitive analysis?
Have you started taking the steps to find out what your competitors are doing better than you?
The process of a good competitive analysis should correctly identify your SEO targets and provide fundamental input to establish your overall SEO and content strategy.
Depending on the scope of your SEO process, and industry, this can be really complex, because of the all of the complex factors involved.
In Chicago? Come see Mockingbird’s Conrad Saam open up ABA’s Techshow with a talk on the Truths and Lies of Internet Marketing on March 17th.
Review the results of an ABA Benchmarking study based on the results of hundreds of mystery calls to law firm front desks and the analysis of over 70,000 phone calls to law firms.
Learn how to conduct your own mystery shop and see how your own firm compares.
During the second half of the session, we have an open conversation around the hottest topics in legal marketing.
In our sixth and final session of our “Toolbox Webinars” series, we will discuss cleaning up your local presence using Moz Local and Yext. If you’ve ever searched the web for your business, you’ve likely seen that there are many variations of your Name, Address or Phone number (NAP).
These powerful tools can help you update your NAP with the major aggregators. From there you can correct and even suppress bad listings.
Part four of the “Toolbox Webinars” series is designed to teach you how to audit your website’s structure.
From H1 tags, meta descriptions and titles to sitemaps, robot files and redirects, we’ll chat about how you can set about auditing your website.
On paper, it’s a daunting task, but in the long run identifying the fixes you need to make will help you roadmap the changes you need to make.
In our third installment of our “Toolbox Webinars” series, we will show you how we create, manage and track our online campaigns.
Driving clicks to your site is great, but once they’re there how do you know if they’ve converted? Form fills only tell a small portion of the story. We’ll let you know about some of our favorite call tracking tools.
In part two of our “Toolbox Webinars” series, we will introduce you to some of the better directories that you need to be listed in. Most of these are free, and some are paid. We’ll show you how to keep organized as you set out to claim your profiles, or create new ones. We’ll also discuss the niche practices area directories that you should be aware of.
In this, the first part of our six part “Toolbox Webinars” series, we’ll talk you through all of the tools and tips we use to track the efficacy of your online marketing.
We’ll discuss Google Analytics, as well as some of the other free and paid tools out there that you can use.