All Blog Posts
Google Doesn’t Care About “Fresh” Content (So Says Google)
I've been writing about how Google doesn't care about your "fresh" content for ages now. Mockingbird's analysis of hundreds of thousands of pages of legal…
Read MoreDetails on Google’s Manual Action Penalties
Google has two methods of recognizing irrelevant sites to optimize a users search results. The two methods are automatic and manual actions. The automatic method is…
Read MoreCall Tracking or No Call Tracking – Choose Wisely
When a law firm starts an engagement with our marketing agency, we always setup our reporting and infrastructure. This includes call tracking. We communicate the…
Read MoreGoogle Begins Labeling Sites as Not Secure
Is Your Site Secure? Google is once again leveraging its online clout to push the internet forward. The most recent initiative is to encourage websites…
Read MoreOn Being Different Instead of Better
Once a week, on my commute in to work, I listen to a podcast called Two Bobs that helps agency owners make their agency outstanding.…
Read MoreIs Google My Business Sending People to your FAX Machine?
Google My Business may be accidentally displaying your fax number as your phone number. I now have three data points from three different firms over…
Read MoreAvvo now hiding your info?
I was disappointed to hear on a legal listserve about two weeks ago the whispers of a plan by Avvo to remove contact information from…
Read MoreA Guide to Creating Linkable Content
You’re the small fish in the ocean. The ocean is filled with sharks. As a local business, you are faced with the challenge of finding…
Read MoreGoogle Reinforces the Importance of Speed & Security
Starting this month, Google is rolling out a couple of critical algorithm updates regarding speed and security. These changes have been a long time coming,…
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