Blog Tag: FindLaw

The .law TLD Sales Conspiracy


Lawyers – you’ve been duped into buying the new .lawyer, .attorney, and .law TLDs by a conspiracy of numerous “studies” all citing the same bogus example: Jacksonville.Attorney.  This newly launched domain, with the new .attorney TLD, was deliberately manipulated to suggest its success in SEO rankings was due to the new .attorney TLD.  This “case study” was  then shopped aggressively to the media and used as an erroneous example to sell more domains to unsuspecting attorneys. I first became aware of the Jacksonville example when a lawyer forwarded me a glossy printed brochure from Rightside – a reseller of the new TLDs… Keep Reading

Best Free Legal Directories: 2016

Birdie Rating 5

There are thousands of legal directories out on the web and more popping up each day. Some are awesome and some are atrocious. In this post we’ll focus on what Mockingbird has deemed as the best free legal directories from 2015.  Why best?  Because they deliver … clients, or search authority that delivers clients.  But mostly… clients. First, let’s review 4 compelling reasons every lawyer should be actively creating listings on these sites. Clients – As with any marketing effort, your end goal is to gain more clients at a lower cost. It doesn’t get easier or more cost-efficient than… Keep Reading

FindLaw’s take on the new .law domains….

We wrote last week about the sales hype being drummed up for the new .law domains. Afterall, these babies are being advertised between $200 and $350 a year – a bit of a premium from the $14.99 you’ll get from GoDaddy.   Afterwards the post, someone forwarded me an article from FindLaw’s Lawyer Marketing Blog “Understanding the New .law Domain.”  Here’s FindLaw’s Mark Jacobsen’s take on the .laws TLDs (my emphasis): From both a consumer and an SEO perspective, a verified, restricted top-level domain provides a level of confidence that you know who you are dealing with online. Which leads us to today… Keep Reading

8 Questions to Determine if your SEO Expert is… an SEO Expert

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What follows is an admittedly arrogant post.  And I’m transgressing on a principle I teach my kids – you can’t build yourself up by knocking others down.  BUT… I keep talking to law firms, flummoxed by the lack of results from their SEO experts, only to find some really rudimentary mistakes.  What follows are a few questions to suss out just how expert your SEO talent really is. 1.  My site was hit by a Penguin Penalty – how do I get my traffic back? Platitudes around the disavow process are often the answer to this question – and while disavow… Keep Reading

Upcoming Google Algorithm Update – Say Goodbye to Doorway Pages


Google announced yesterday that they will soon be releasing a ranking adjustment to address the prevalence of doorway pages and warns “sites with large and well-established doorway campaigns might see a broad impact from this change.” Brace yourself – big things are coming. Due to the pervasiveness of spam within legal, we’re predicting this may be a bigger shakeup than Pigeon (which really only hit spectacularly flagrant local spammers) or even the upcoming mobile change. Wait, what’s a doorway page? In the words of Google, “doorways are sites or pages created to rank highly for specific search queries. They are bad for users because… Keep Reading

LinkedIn Publishing Won’t Eat Up Your SEO Traffic (and you won’t get Google penalized either)


Three weeks ago, Kevin O’Keefe posted a question on Facebook – the corresponding answers, of which there were 21, dug deep into SEO theories concerning duplicate content, canonicalization, rewritten summaries, excerpts, site authority and Google Panda penalties. First, Kevin’s Question: Anyone else looking at re-posting blog posts from your blog on LinkedIn’s publishing platform? I could see lawyers and other professionals wanting to re-post a blog post from their blog to “LinkedIn Publishing” and — and vice versa. I see some people even advising to auto-post content from your blog to LinkedIn — though I am not certain how that is… Keep Reading

What to do When FindLaw Pulls the Plug on Your Website

Kendall's New WordPress Site

Want to see the world’s ugliest law firm website? That’s what Kendall Coffman’s FindLaw website looked like on Tuesday.  What follows demonstrates how Kendall was able to get his site (admittedly stripped down) back up and running with 21 hours. 1:27 PM Tuesday I receive an email from Kendall. I have been in a dispute with Findlaw for several months now, and Findlaw has decided to “take down” my website.  My site was, and if you go there, you will see nothing except maybe error messages. 2:02 PM Phone Call I give Kendall a call – what follows are my… Keep Reading

7 Traits of Our Most Successful Clients in 2014


Now is the time of year for legal marketing experts to cement their expert reputation by offering prognostications on the whims of Google in 2015. I thought I’d offer a different take on 2015 by highlighting the traits of 2014, common to our most successful clients. Last year, we worked with 69 companies – from multi-national firms to part time solos. Some of them were very successful. Some of them (really) struggled. What follows are lessons gleaned from the top 15 of those firms who really nailed it last year. They Focus on Conversion More than Marketing (Or more accurately… Keep Reading

Google Authorship is Dead (or is it . . . .)

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Last week, John Mueller over at Google announced authorship would no longer be shown in search results. In case you forgot, authorship was the nifty gizmo that made your picture appear in the SERPs next to content you wrote. Or at least, it did until this past June when Google removed the photo and just left your name. Here’s what Google Authorship looked like in its glory days: And here’s what it looks like with the removal of authorship: boo boo!  Sad Trombone . . . Why did Google (say they) got rid of authorship? In their analysis of authorship,… Keep Reading

The Pigeon Mess . . .


Last Thursday, Google quietly released a new algo update targeting improved search results that had a local component (i.e. almost all legal related searches).  Note that Pigeon impacts both local and natural searches – so the reach for law firms is very significant.  The early results are in to Pigeon and they aren’t pretty. Here’s why: Pigeon Favors Directories Over Law Firms Like the most recent Panda algo update, Pigeon seems to have favored directories over the actual businesses in these directories.  There is widespread agreement among local search geeks – Mihm, Blumenthal, Shotland and more that directories have indeed benefited…. Keep Reading