If you made a list of all the brands you see in a day, you’d probably be surprised. Brands are everywhere. Your clothes, electronic devices, the apps on your phone, your car, the bus you take to work and the cup or mug that your coffee is in. These are all examples that currently surround me as I sit on my train heading into work.
Brand identities allow individuals to connect with your brand, recognize it and believe in it. It encompasses the visual elements of the brand. This includes items like the brand’s name and logo, typography, colors, and any design elements that help set the brand apart from competitors, especially in the minds of potential clients.
Some of the main elements included in a brand identity are:
This is where your brand begins to physically take form. We start brainstorming and sketching ideas using all of the research that we have gathered in order to create a logo that reflects your brand image.
Users connect with color. Specific colors evoke specific emotions, feelings and experiences. Choosing the right color palette for your brand is important. You want to make sure your brand exudes the correct impression to your audience.
Similar to color, typography has meaning for your brand as it portrays the value and overall tone of your brand. There are millions of typefaces to choose from and each one can provide a specific mood. Typography also helps with brand recognition (think of Coca Cola or Disney.)
This is where it all comes together. We will put all of your brand identity materials inside a brand/style guide that helps ensure consistency throughout any medium that your brand will touch.
Our Plan For Success
Our next and final step in this series is to outline the path we follow in order to help you and your new brand succeed.
By pulling each of the above elements together in a way that represents and reinforces your firm’s core skills and values, you can create a successful brand identity in the eyes of your prospects and clients.