All Blog Posts

google homepage tablet
July 22, 2013

Stop Sending Me Your Google Account Log In Credentials

I frequently speak with attorneys who are only too eager to hand over their log-in credentials for the Google Analytics account. Stop doing it. You…

Read More
July 17, 2013

You are Foolish if you run Google Adwords but not Bing Ads

[caption id="attachment_245" align="alignright" width="200"] Out with Captain Dan.[/caption] I went striped bass fishing in Cape Cod last week aboard the Salt Shaker.  Captain Dan, who…

Read More
July 8, 2013

A Common Sense Law Firm Policy for Authorship

Authorship is the hottest new innovation in search.  And like many changes that preceded it, authorship has the legal community spinning in circles trying to…

Read More
caution spam laptop
June 27, 2013

Hey Lawyers: Be (Very) Careful With Retargeting

I happened to glance at the screen while my 5 year old daughter was playing virtual dress-up. Hello "Goldberg Jones - Divorce for Men".  Nice…

Read More
Google Search Interface
June 24, 2013

Your Ranking Report is a Dangerous Waste of Time

Lawyer:  “We’re ranking really well, but our phone just isn’t ringing.” Me:  “Well, how much traffic are you getting?” Lawyer:  “I don’t know” You are…

Read More
June 19, 2013

Local Gets a Makeover: Google Knowledge Carousel

Yesterday, Google announced the most significant change to the user experience in Local search with the official launch of the "Knowledge Carousel".  From Google: Click…

Read More
Websites Seo
June 17, 2013

9 Questions your Legal Website Developer Doesn’t Want You To Ask

To the best of my knowledge, the legal industry is the only industry that pays for their websites on an ongoing subscription basis.  Most companies…

Read More
June 13, 2013

Why I Started Atticus Marketing

When I left Avvo to run Urbanspoon’s marketing in 2011, I thought I was saying goodbye to the legal profession forever.  Instead, I found myself…

Read More
November 7, 2012

Outsourced VP of Marketing

Isn't it time your law firm had a Vice President of Marketing? Your marketing spend is currently managed by one of your attorneys, or perhaps…

Read More