Conrad Saam | February 15, 2021
All Blog Posts
Stop Sending Me Your Google Account Log In Credentials
I frequently speak with attorneys who are only too eager to hand over their log-in credentials for the Google Analytics account. Stop doing it. You…
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You are Foolish if you run Google Adwords but not Bing Ads
[caption id="attachment_245" align="alignright" width="200"] Out with Captain Dan.[/caption] I went striped bass fishing in Cape Cod last week aboard the Salt Shaker. Captain Dan, who…
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A Common Sense Law Firm Policy for Authorship
Authorship is the hottest new innovation in search. And like many changes that preceded it, authorship has the legal community spinning in circles trying to…
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Hey Lawyers: Be (Very) Careful With Retargeting
I happened to glance at the screen while my 5 year old daughter was playing virtual dress-up. Hello "Goldberg Jones - Divorce for Men". Nice…
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Your Ranking Report is a Dangerous Waste of Time
Lawyer: “We’re ranking really well, but our phone just isn’t ringing.” Me: “Well, how much traffic are you getting?” Lawyer: “I don’t know” You are…
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Local Gets a Makeover: Google Knowledge Carousel
Yesterday, Google announced the most significant change to the user experience in Local search with the official launch of the "Knowledge Carousel". From Google: Click…
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9 Questions your Legal Website Developer Doesn’t Want You To Ask
To the best of my knowledge, the legal industry is the only industry that pays for their websites on an ongoing subscription basis. Most companies…
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Why I Started Atticus Marketing
When I left Avvo to run Urbanspoon’s marketing in 2011, I thought I was saying goodbye to the legal profession forever. Instead, I found myself…
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Outsourced VP of Marketing
Isn't it time your law firm had a Vice President of Marketing? Your marketing spend is currently managed by one of your attorneys, or perhaps…
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