Conrad Saam | May 2, 2022
All Blog Posts
How to Check your Access Level in the New Google Analytics Interface
I've recently been on a series of rants about the importance of controlling exclusive access to key high level log in credentials to control you…
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Your Website – Three Things You Absolutely Must Control
I continue to run into attorneys who don’t really have control over their website – due to vendors who have set up certain systems, but…
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Lawyers: Your Email Marketing Channel (Might) be Dead
In May, Google started rolling out a new interface for gmail that organized email into five different buckets, accessed via tabs – including one marked…
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Hot off the Press: Local Ranking Factors – Lawyer Edition
Every year, I’m honored to be among a handful of SEOs surveyed by local search expert, David Mihm to ID ranking factors that contribute to Local…
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Legal Linkbait
Content is King - we hear this all the time wrt to search engine optimization, yet all too frequently I hear from attorneys suffering from…
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Stop Sending Me Your Google Account Log In Credentials
I frequently speak with attorneys who are only too eager to hand over their log-in credentials for the Google Analytics account. Stop doing it. You…
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You are Foolish if you run Google Adwords but not Bing Ads
[caption id="attachment_245" align="alignright" width="200"] Out with Captain Dan.[/caption] I went striped bass fishing in Cape Cod last week aboard the Salt Shaker. Captain Dan, who…
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A Common Sense Law Firm Policy for Authorship
Authorship is the hottest new innovation in search. And like many changes that preceded it, authorship has the legal community spinning in circles trying to…
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Hey Lawyers: Be (Very) Careful With Retargeting
I happened to glance at the screen while my 5 year old daughter was playing virtual dress-up. Hello "Goldberg Jones - Divorce for Men". Nice…
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