All Blog Posts

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August 21, 2013

How to Check your Access Level in the New Google Analytics Interface

I've recently been on a series of rants about the importance of controlling exclusive access to key high level log in credentials to control you…

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August 19, 2013

Your Website – Three Things You Absolutely Must Control

I continue to run into attorneys who don’t really have control over their website – due to vendors who have set up certain systems, but…

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August 13, 2013

Lawyers: Your Email Marketing Channel (Might) be Dead

In May, Google started rolling out a new interface for gmail  that organized email into five different buckets, accessed via tabs  – including one marked…

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August 7, 2013

Hot off the Press: Local Ranking Factors – Lawyer Edition

Every year, I’m honored to be among a handful of SEOs surveyed by local search expert, David Mihm to ID ranking factors that contribute to Local…

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July 23, 2013

Legal Linkbait

Content is King - we hear this all the time wrt to search engine optimization, yet all too frequently I hear from attorneys suffering from…

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July 22, 2013

Stop Sending Me Your Google Account Log In Credentials

I frequently speak with attorneys who are only too eager to hand over their log-in credentials for the Google Analytics account. Stop doing it. You…

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July 17, 2013

You are Foolish if you run Google Adwords but not Bing Ads

[caption id="attachment_245" align="alignright" width="200"] Out with Captain Dan.[/caption] I went striped bass fishing in Cape Cod last week aboard the Salt Shaker.  Captain Dan, who…

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July 8, 2013

A Common Sense Law Firm Policy for Authorship

Authorship is the hottest new innovation in search.  And like many changes that preceded it, authorship has the legal community spinning in circles trying to…

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June 27, 2013

Hey Lawyers: Be (Very) Careful With Retargeting

I happened to glance at the screen while my 5 year old daughter was playing virtual dress-up. Hello "Goldberg Jones - Divorce for Men".  Nice…

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