All Blog Posts
Is Your Law Firm’s Site Affecting Your Ad Conversion Rate on Mobile?
As we’ve mentioned in the past, the world is seeing a shift toward more mobile usage. This holds for Google Ads as well. In 2019,…
Read MoreAre Google Ads Messaging Extensions Right for You
Google integrated extensions into Google Ads in 2016, providing a number of new options for businesses. One option that is currently available is messaging, which…
Read More3 Things a Customer Should See When They Land on Your Site
The journey from initial search to conversion is often a long and winding one. It starts with intent, wanders through research, and eventually lands on…
Read MoreData is Useless without Insights: 4 Indicators You Should Know
Every decision you make when advertising is based on data and best practices that were formed by data. If you have a Google Ads account,…
Read MoreE-A-T: SEO 101
Researching how to produce the best content can lead a person down a rabbit hole of optimization. Countless articles explain how H1s and H2s can…
Read MoreBEDLAM Named One of the Top 11 Legal Conferences Lawyers Need to Attend
The first BEDLAM Conference took place only 8 months ago, and it's already gaining heat in the legal marketing world. Answering Legal recently dubbed BEDLAM…
Read MoreMaking Your Website Scalable Helps Everyone (and Everwhere)
There’s always room for growth. Whether you’re a two-person firm in a one-horse town or a multinational corporation with hundreds of employees, you want to…
Read MoreHow AI and Machine Learning are Helping Your Website
Computer systems have been learning on their own since the 1960s, and they have been advancing rapidly in recent years. The most notable recent addition…
Read MoreWhy You Should Be Checking Your Bounce Rate
Relatively underrated compared to such metrics as “pageviews,” a page’s bounce rate shouldn’t be ignored. It’s important to know how many of your website’s pages…
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