Blog Author: Kenji Crosland

Why Your PPC Landing Pages Should Be Part of Your Website

lemonlawexperts website screenshot

In the world of legal marketing, we see a general push from our clients to have more than one website. We constantly see law firms with a website for each practice area, or, in this case, separate websites for general use and PPC landing pages. So we reopen the age-old debate – should your law firm have more than one website, specifically for PPC vs non-PPC purposes? Separate domains for PPC landing pages When running PPC campaigns, we’ve heard the experts urge us to have landing pages that are relevant and specific to the content mentioned in your add. But… Keep Reading

6 Content Marketing Tactics for Lawyers that Actually Work

Time For New Content Concept

You may have heard that content is an essential element to driving traffic to your site. The problem is that most content out there just doesn’t cut it. You need to create unique and engaging content will make people want to share and/or link to it–the kind of content that Google notices and rewards websites for. The question is, how do you get those links? As an attorney, it can seem like a struggle, especially when content from other “sexier” verticals are vying for attention, shares, and those ever elusive links. As an attorney, however, you have knowledge and expertise that,… Keep Reading

How to Use a 7.5 Billion Pageview Site Called Reddit for Referral Traffic


I have a confession to make. Nearly half of my success as a content marketer has been thanks to Reddit. is a place where people post links to their content, or questions for the community, and have other people vote on whether it is good or not. The more upvotes that a link gets, the more people see it (and they can upvote that link in turn). The website is huge–managing to bring in around 7.5 Billion Pageviews per month. All I needed to get was the tiniest fraction of that traffic, and my job was done. For me, successful submissions to reddit has… Keep Reading

Why Your Content Sends You Zero Traffic


“So I’ve been blogging for a few months now. Why am I not getting any traffic?” One of the most persistent myths in online marketing is that creating content will always lead to more traffic. Content is essential, yes, but with over 2 million blog posts popping up every day, the answer is likely that Google thinks one of those other 1,999,999 posts is more worthy of directing traffic to. I know it sounds harsh, but hear me out. It doesn’t mean that your content is poor. Nor does it mean that it doesn’t deserve to rank. It simply means that the criteria Google uses to evaluate whether your content is… Keep Reading

7 Signs Your SEO Agency Might be Less Than Legit


Picture yourself in this situation: You hire an SEO agency and suddenly your website appears for every conceivable keyword. Traffic skyrockets. You hire a new receptionist just to handle the call volume. You clink champagne glasses with your team to celebrate your great success. Life is good. Then, all of a sudden, traffic plummets. Your website drops from the top of page one in the search engines to the bottom of page ten. The phones fall silent. You switch from champagne to stale coffee. You begin to panic. When asked about the change, the SEO agency gives you some excuse about Google algorithm changes, or rattles off some… Keep Reading

Why Most Law Firms Need Only One Domain


While there are a few tried and true rules when it comes to SEO, a lot of the SEO advice out there comes with an expiration date. Should you follow such advice after it “goes bad”, you could be left with a very serious stomach ache–at least when it comes to your firm’s online presence. For the longest time SEOs and people in the business of selling domains often recommended businesses buy keyword rich domains-as many of them as possible. If you happen to be a brain injury attorney in Seattle you should buy (and .net and .org) for that… Keep Reading