I’ve talked and written recently about Dark Social for Law Firms.  I keep getting asked for examples of firms that are doing it right.  In this talk, Dean Blachford talks about how he establishing a targeted referral source in his brand new law firm in a city where he “knew nobody”.  The key – leveraging the power of social media to drive success for an in-person event and making it better year over year.  It’s an inspirational talk and Dean shares some of the tactics he’s picked up to make the event amazingly successful.