We are excited for you to attend Legal Connect with Google!

We have compiled a list of resources for you to check out prior to your event. You’ll want to review these how-to’s in order to ensure that you get the most out your time at the event. Don’t worry, you won’t be tested on this!

Taught by Conrad Saam and our dedicated folks at Google, Legal Connect was created for attorneys in order to measure the effectiveness of their online marketing. You will learn to utilize the tools and techniques used by the best in the business!

Google Analytics

Google analytics is a web analytics service offered by Google that measures and reports website traffic. It is THE tool for tracking your website’s success.

How to Set Up Google Analytics: https://support.google.com/analytics/answer/1009702?hl=en#Add

Google My Business

Google My Business is an easy-to-use tool for businesses, brands, and organizations to manage their online presence across Google. By verifying and editing your business information, you can help customers find you.

How to Set Up Google My Business: https://support.google.com/business/answer/3403100?hl=en

Google Adwords

Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.

How to Set Up Google AdWords: https://support.google.com/adwords/answer/6372672?hl=en

Bing Ads

Bing Ads is a service that provides pay per click (PPC) advertising on Bing and Yahoo! search engines.

How to Set Up Bing Ads: https://help.bingads.microsoft.com/apex/index/3/en-us/52037

Facebook Advertising

This is Facebook’s advertising service. You create campaigns on Facebook and these ads appear on the News Feed.

How to Set Up Facebook Advertising: https://www.facebook.com/business/help/1492627900875762