The Ugly Economics of Live Chat

jay form

The promise of live chat is extremely compelling… vetted, qualified leads at a cost of just $35. Who wouldn’t do that? But this number is such a (very) small part of the true cost of Live Chat.  What follows is a framework to evaluate the true business economics of chat. Feel free to plug in your own assumptions to calculate the economics for your own business.  (Note: There are lots of chat options out there; my examples below center around the big player, NGage.) But first, I know a lot of very smart (and very mathematically driven) attorneys who utilize live chat on… Keep Reading