Legal Connect with Google

About Legal Connect

We are excited to announce 5 different venues for Legal Connect with Google – a free, day long workshop exclusively for the legal industry and hosted at Google’s offices. It is taught by Mockingbird founder, Conrad Saam and Google employees dedicated to the legal industry.

This workshop is designed to empower attorneys to evaluate the effectiveness of their online marketing efforts. Attendees learn to utilize the tools and techniques used by professional marketers to fill out a worksheet, grading their own online marketing efforts. Google experts and Mockingbird founder, Conrad Saam teach the classes, which covers the three facets of search: SEO, PPC and Local.

These free sessions are held in Google Offices throughout the country and available exclusively to lawyers.

During the Workshop, attendees review their own marketing efforts and must come prepared with access to their accounts in Google Analytics, Google Webmaster Tools, and Goolge AdWords.

Sign Ups:

1/12 - Austin: Sign Up Form >

You Will Learn To:

research your competitor’s keywords for paid and natural search
see if your PPC agency is doing anything beyond cashing your monthly retainer
track your phone call conversions in Google Analytics
identify key technical failings of your site in Google Webmaster Tools
evaluate your on-page with expert level tools, like Screaming Frog

When and Where:

September 23 – Google’s HQ in Mountain View, CA
October 7-8 – New Orleans, LA
October 17 – New York, NY
January 12 – Austin, TX
March 14 – Chicago, IL

Click orange dates for a signup form.

The Agenda:

  • 8:30am-9:00am | Registration & Continental Breakfast
  • 9:00am-9:15am | Kick off & Welcome
  • 9:15am-10:00am | The Online Legal Marketplace
  • 10:00am-11:00am | Google Analytics & Business Metrics
  • 11:00am-11:15am | Break
  • 11:15am-12:15pm | Search - Organic
  • 12:15pm-1:15pm | Networking Lunch
  • 1:15pm-2:15pm | Search Local + Advanced Linkbuilding
  • 2:15pm-3:15pm | Search Paid

Expert Instructors

Conrad Saam

Conrad Saam

Founder, Mockingbird

Victoria Fabiano

Victoria Fabiano

Strategic Partner Manager, Google

Eli Romberg

Eli Romberg

Strategic Partner Manager, Google

Elizabeth Olinger

Elizabeth Olinger

Account Manager, Google