Cockroach is now Mockingbird (again)
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May 19, 2020
We will get through this crisis stronger than we ever were, but first we have to get through it.
I’m glad to say that Cockroach has returned to Mockingbird.
It’s time to look towards our new normal of life after COVID-19. By now, most law firms have settled in to their new normal, with limited insight into how long this normal will last. As the country prepares to “reopen” through a regional patchwork of varying approaches its important for Cockroach Mockingbird to help our clients emerge from this as well – ideally stronger than before. I’ll leave the political squabbles about the wisdom of the reopening timing of reopening to the unqualified social media trolls. Now it’s time for us to focus on law firms not just surviving, but thriving after during COVID.
Lets be clear – this is not hitting all firms equally. The difference are marked by region and dramatically by practice area. Some are thriving, some are still struggling. Patent attorneys are swamped as idle minds spin at home coming up with newest new thing. Employment lawyers are flooded with eager, albeit baseless prospects. DUI lawyers have gone dark and are exploring temporarily pivoting to bankruptcy. Wills and estate planning attorneys are busy as the collective populace contemplates their mortality. Everyone we know has adjusted and altered their tactical outlook. I spoke with a client this weekend about cancelling their $12K/month linkbuilding retainer. Smaller firms have updated their outdated sites with our free Frecho WoredPress website. Across our client list, as Google Ads costs have increased by 42% larger firms have reallocated their advertising budgets away from Personal Injury. Oh yeah, and then Google decided to throw in a massive algo update to upset the entire apple cart in the middle of all of this.
We changed our brand temporarily from Mockingbird to Cockroach to focus on the survival of our clients during the CORONA Crisis. Cockroach – the adaptable, innovative, opportunistic, skittering, nauseating, and yes, disease-resistant arthropod that not only survives, but actually thrives in disaster. Whether you agree with it or not, the American economy is moving forward and its time for our clients to do the same.
Cockroach is now Mockingbird.