Whether you’re investing in SEO, PPC, TV commercials, billboards, social media, or email campaigns, a solid reporting setup is essential to determine the success (or failure) of your marketing efforts. Reports must be clear, accurate, and actionable to help you make informed, data-based, business decisions. We focus only on the metrics that matter. Rankings? Who cares. Traffic? That’s nice, but leads and cost-per-client can actually effect your bottom line.
Before Mockingbird writes a single ad, we make sure we’re able to capture all goals and conversions accurately. With reporting by Mockingbird, you’ll know exactly where your traffic and leads are coming from, and whether you’re spending your budget effectively.
Online marketing is an increasingly multifaceted discipline, and our primary value is prioritizing across tactics. We identify what will most cost effectively drive traffic and leads to your site.
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Complete and Concise Reports
It's one of our Ten Commandments and we live it out: Speak in business terms, not technical jargon. Whether we are reporting on analytics or ads, our goal is to help you understand the motives and plans behind your legal marketing efforts.
Our reports are built to be just as effective for solo-attorneys as they are for multi-location law firms. We don’t deliver overwhelming data-dumps. Our clear and concise reports are based on real data and real work done by Mockingbird.
What can we help track?
- Traffic per Channel
- Top Organic Landing Pages
- Year Over Year Data
- Leads per Channel
- Form Fills, Phone Calls, Chats, Text Messages
- Cost per Lead
- Cost per Client
- Advertising Campaign Metrics
- Monthly Plans
Call us today if you’d like to discuss specific tactics for your marketing needs!