Social media accounts for a significant percentage of internet traffic and should always be considered when designing a marketing plan. Facebook has a total of almost 2.4 billion active monthly users, and Instagram has a solid 1 billion active monthly users, both impressive statistics. While few people go on social media to directly search for a law firm, discounting the ad platform is a mistake.
The Role of Facebook Ads
Facebook Ads is the platform that displays ads across both Facebook and Instagram. It is especially good for increased impressions and retargeting for raised brand awareness. They should not be thought of as a tool for increasing leads, but rather increasing visibility. A lifted online presence, especially on social media, will help to reach people when they aren’t expecting it but will continue thinking about the advertisement.
Instagram Ads for Lawyers
Instagram is a vital platform for the young adults of America. As of February 2019, 67 per cent of Americans between the ages of 18 and 29 are active users. 47 per cent of adults aged 30 to 49 are active users. With Facebook owning Instagram, all ad management is run through Facebook Ads, meaning that the audience targeting power of Facebook Ads gets transferred to Instagram Ads.
A Part of Our Visibility Package
Facebook Ads are functional on their own, but are improved by a more comprehensive campaign. This is why we designed our Visibility Package.
The Visibility Package is exactly what it sounds like: a package to increase visibility. A group of Facebook, Youtube, and display ads all designed to appear for a wide audience, we’re planning on improving your brand recognition for people who don’t even need your services yet.
Facebook ads can be utilized on their own, in a Visibility Package, or alongside other ad plans.
What We Do
When we’re put in charge of a client’s social media advertising we make sure to invest in retargeting and posting ads, as opposed to simply boosting existing posts. We work to lift your brand through impressions and targeted audiences. We use our in-house designer to create unique and beautiful ads that will catch the attention of the public. Our tried and true marketing methods will be focused on improving your image and growing your business, one impression at a time.
What We Don’t Do
It’s important to accurately set expectations, which is why we’re upfront about what we don’t do. We don’t:
- Manage our clients’ social media
- Post for our clients
- Buy likes/shares
- Use black hat methods to increase leads/traffic
When you agree to work with us, you agree to follow the ethical guidelines of the digital marketing community. We know the importance of built-up trust and will not sacrifice ours.
The Benefits of Our Marketing
There are some aspects of working with us that we think set us apart from the rest. Included in this list are:
- Our partnership with Google, giving us access to some beta features and putting us ahead of the competition
- Our monthly reports
- Our focus on Cost per Acquisition and positive ROI
- Our customized plans, making sure that your budget fits with your goals for your practice areas, location, and audience
- Our dedication to our 10 Commandments
Beyond our personal values, we are also proud of our extensive suite of tools. No matter how big or small our clients are, there are some tools we always use. This is because we have found them to be wholly beneficial for our clients. These tools include:
- Call tracking
- Click fraud protection for all ad campaigns
- Yoast SEO
- Google Analytics
The collaboration of our values and tools make our marketing the most practical and principled out there. We live by our work and take pride in our expertise.