We would love to tell you all about our wonderful clients. Really, we would. It’d be great.
We’d show off their websites – you would “ooh” and “aah” at their breathtaking design.
So, to protect them from the prying eyes of their adversaries, we keep our client list tucked safely away, guarded by our pet wombat (seriously). This is also the reason you won’t see the orange Mockingbird logo in the footer of our clients’ sites – we tend to believe law firm websites should be a marketing channel for law firms, not us. This concept of protecting your client list was articulated exceptionally well by long standing search nerd, Roger Montti:
We will, however, show you the big picture of where they’re located, to demonstrate our commitment to market exclusivity. Mockingbird provides marketing services exclusively to one firm for each practice area within a geographic market. With access to key performance data through tools like Google Analytics, we can’t ethically represent competitors across the street from one another. This exclusive agreement ensures that we work tooth and nail for our clients’ success.
[Note: even if your city is listed, it’s likely that our client does not compete within your practice area, so there may not be a conflict.]