Latest Blog Posts

business woman with retro phone

Tools We Love: CallRail

As you’ll recall, we love data here at Mockingbird. We have previously mentioned why we love call tracking. At the time, we discussed a few of the available tools out there but recently we find we’re really in love with one: CallRail. Why you ask? Because it’s so damn powerful and extremely easy to setup. The reporting… Keep Reading


Ranking Reports (email exchange outlining the uselessness thereof)

First the Backstory:  We have a particularly prickly client in the car accident space who started with a pretty big mess and we’ve been doing some janitorial SEO for them for roughly a year.  The client has been aggressively courted by another agency (who will remain nameless) during our entire tenure, via emailed doomsday ranking… Keep Reading

Time For New Content Concept

6 Content Marketing Tactics for Lawyers that Actually Work

You may have heard that content is an essential element to driving traffic to your site. The problem is that most content out there just doesn’t cut it. You need to create unique and engaging content will make people want to share and/or link to it–the kind of content that Google notices and rewards websites… Keep Reading

Legal Answer Box

Google Erroneously Labelling Lawyers with Professional Misconduct

Google’s Answer Box is a simple function that provides answers to basic questions directly in the search results. For example, “what time is it in London” or “how many square miles in an acre?”  The goal is to utilize content from extremely trusted websites to answer simple user questions without requiring a click through. Answer… Keep Reading

Legal Market Exclusivity

Note: even if your city is listed, it’s likely that our client does not compete within your practice area, so there may not be a conflict.

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