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Why Your PPC Landing Pages Should Be Part of Your Website

In the world of legal marketing, we see a general push from our clients to have more than one website. We constantly see law firms with a website for each practice area, or, in this case, separate websites for general use and PPC landing pages. So we reopen the age-old debate – should your law… Keep Reading

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A Beginner’s Guide to URL Redirects

Picture this hypothetical website disaster: You are completely overhauling the website for your law firm. You switch domains, implement a beautiful redesign, and migrate all the content from the old site to the new one. One week after launching your new site and pulling the plug on the old one, you notice your traffic has… Keep Reading

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Basic Schema for Attorneys

Have you ever seen a search result that comes with a little extra? These “extra” pieces of information are called rich snippets, and appear when Google decides information is important enough to display directly in the SERPs. When rich snippets from your site appear in search results, they take up more space (blocking out competing search results)… Keep Reading

Why You Shouldn’t Let a PR Agency Run SEO

Seems like an obvious title, but at least one Personal Injury firm in LA apparently needs this heads up.  About 5 years ago, I wrote a post for Search Engine Land about the value of good PR for linkbuilding.  The fundamentals remain true today and I can’t stress enough how good PR, working in tandem… Keep Reading

Legal Market Exclusivity

Note: even if your city is listed, it’s likely that our client does not compete within your practice area, so there may not be a conflict.

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