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Linkwheel Spam, The Truth Network and Judith Swift

The purpose of this post is to demonstrate just how far the search engines have to go in combating spam.  (Alternatively, its a callout to force the issue for law firms to make a very careful decision about where you want to stand on the black hat vs. white hat tactical spectrum.) Mockingbird sees a lot of legacy… Keep Reading

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8 Questions to Determine if your SEO Expert is… an SEO Expert

What follows is an admittedly arrogant post.  And I’m transgressing on a principle I teach my kids – you can’t build yourself up by knocking others down.  BUT… I keep talking to law firms, flummoxed by the lack of results from their SEO experts, only to find some really rudimentary mistakes.  What follows are a… Keep Reading

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How To Set Up Pharmaceutical PPC for Law Firms

According to Adwords Policies, Google restricts the promotion of healthcare-related content such as prescription medication. This does not mean, however, that law firms cannot advertise to those who may have been injured by said prescription drugs. It is possible (and in compliance with AdWords Policies) to run informational ads involving pharmaceutical drugs – if you can figure… Keep Reading

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LMQ #11: Why Doesn’t Yelp Encourage Reviews?

As a review site, why does it seem that Yelp discourages reviewing? What does Yelp consider legitimate engagement? How do they encourage legitimate engagement over forced/reviewing solicitation?

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