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Local Ranking Factors

Moz’s Local Ranking Factors Report

Every year, I get an email from Moz asking for input into their Local Ranking Factors survey.  The survey is conducted amongst a small group of SEO nerds. Due to the competitiveness of legal marketing, be glad to know our niche is especially well represented- I’m joined by legal marketing geeks, Mike Ramsey, Gyi Tsakalakis and… Keep Reading

FindLaw’s take on the new .law domains….

We wrote last week about the sales hype being drummed up for the new .law domains. Afterall, these babies are being advertised between $200 and $350 a year – a bit of a premium from the $14.99 you’ll get from GoDaddy.   Afterwards the post, someone forwarded me an article from FindLaw’s Lawyer Marketing Blog “Understanding the… Keep Reading

dot law

Foolish Lawyers Lining up for .law domains

So – this morning I’ve received emails from 3 smart(ish) people asking about an ABA Journal article titled the Latest Online Goldrush for Lawyers.  Starting October 12, you can now buy .lawyer Top Level Domains (TLDs).  Think or or  The new .law TLD can only be purchased by lawyers (although apparently it can… Keep Reading


Facebook Advertising: The Importance of Extreme Targeting

Many lawyers and law firms are hearing about the upside of Facebook advertising – and the trick here is to use Facebook to deliver extremely targeted  ads.  And I can’t emphasize the importance of the phrase extremely targeted here.  This really is a needle in the Facebook haystack you are looking for and targeting includes both… Keep Reading

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