Latest Blog Posts

google-performance-summit-2016-logo

Top Announcements From Google Ads & Analytics Innovations Keynote

This morning, we tuned into the Google Ads and Analytics Innovations Keynote at the Google Performance Summit. The theme, overwhelmingly, was a focus on mobile;  “mobile is everything” and we’re living in a “mobile-first world.” Here’s what we learned: Upcoming Changes to Google AdWords 50% more ad text. Ads will soon be made up of two 30… Keep Reading

Law Firm Website Costs

Law Firm Website Costs Graphic

Law Technology Today published my post on the Law Firm Website Cost Benchmarking Study we did for the American Bar Association.  You can read all of the goodies here.  BUT – they didn’t include my handy dandy graphic and so, in the spirit of a picture is worth a thousand words…. (Note – study size… Keep Reading

unintended porn

Seattle DUI Lawyers stripping for $1.99 a minute?

OK… admittedly a clickbaity title, but wait for the punchline…. So….. spam is prevalent in the local results. We’ve known this for ages and its been a problem the search engines have been trying (with some level of success) to crack down on. Frequently its an out-of-town competitor pretending to have a larger geographic footprint… Keep Reading

Best Biz Local Majestic Score

Evaluating Best Biz Local Lawyers (A case study in backlink analysis)

Estimated read time: 5 minutes If the average person supposedly sees ~5,000 advertising messages a day, I’m positive lawyers see 20,000. There is always a new legal directory that “drives more clients than any other legal directory” or SEO’s promising #1 ranking for the search term, “attorney” in your respective geographical market. What follows is… Keep Reading

Legal Market Exclusivity

Note: even if your city is listed, it’s likely that our client does not compete within your practice area, so there may not be a conflict.

Mockingbird Marketing Client Map
Learn More