According to Adwords Policies, Google restricts the promotion of healthcare-related content such as prescription medication. This does not mean, however, that law firms cannot advertise to those who may have been injured by said prescription drugs. It is possible (and in compliance with AdWords Policies) to run informational ads involving pharmaceutical drugs – if you can figure… Keep Reading
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As a review site, why does it seem that Yelp discourages reviewing? What does Yelp consider legitimate engagement? How do they encourage legitimate engagement over forced/reviewing solicitation?
So we are a full week into Google’s well publicized mobile friendly algo update (or penalty, depending on how you want to market it) and at this point I’m regretting my decision to publish day-to-day updates as frankly, there’s been very little to update. So far, in aggregate across the 59 sites we’re tracking, we’re… Keep Reading
The promise of live chat is extremely compelling… vetted, qualified leads at a cost of just $35. Who wouldn’t do that? But this number is such a (very) small part of the true cost of Live Chat. What follows is a framework to evaluate the true business economics of chat. Feel free to plug in your own assumptions… Keep Reading
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