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How To Set Up Pharmaceutical PPC for Law Firms

According to Adwords Policies, Google restricts the promotion of healthcare-related content such as prescription medication. This does not mean, however, that law firms cannot advertise to those who may have been injured by said prescription drugs. It is possible (and in compliance with AdWords Policies) to run informational ads involving pharmaceutical drugs – if you can figure… Keep Reading

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LMQ #11: Why Doesn’t Yelp Encourage Reviews?

As a review site, why does it seem that Yelp discourages reviewing? What does Yelp consider legitimate engagement? How do they encourage legitimate engagement over forced/reviewing solicitation?

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The Ugly Economics of Live Chat

The promise of live chat is extremely compelling… vetted, qualified leads at a cost of just $35. Who wouldn’t do that? But this number is such a (very) small part of the true cost of Live Chat.  What follows is a framework to evaluate the true business economics of chat. Feel free to plug in your own assumptions… Keep Reading

Legal Market Exclusivity

Note: even if your city is listed, it’s likely that our client does not compete within your practice area, so there may not be a conflict.

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