What Is A/B Testing? In our context, an A/B test is an experiment that tests two different variants of a webpage against each other to determine which one will deliver better results (more form-fill submissions, more phone calls, longer session time, etc.) The two different versions of the page will be randomly served to users… Keep Reading
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We’re happy to announce not one, but two Legal Connect with Google events for October. This is a free, day-long, hands-on Workshop specifically designed to assist lawyers in evaluating their online marketing effectiveness. Classes are focused on local, natural and paid search and are taught by Google employees and Mockingbird founder, Conrad Saam. So if… Keep Reading
Most of the time, when people drop hashtags all over their posts and tweets, like rabbits pooping in a garden, they are really saying: “I don’t really know how social media works, but it seems to be a big deal, so I’m going to drop a “#” in front of random words. #IGetSocialMedia #Really #Hashtag” Sometimes… Keep Reading
Local SEO rockstar, Joy Hawkins and I discuss Possum – the unfortunately named Google algo update impacting local SERP results. While we have seen Possum as a win for most of our clients – Possum seems to impact businesses in shared locations with multiple providers in the same categories. This includes practitioner listings. Listen along… Keep Reading
Legal Market Exclusivity
Note: even if your city is listed, it’s likely that our client does not compete within your practice area, so there may not be a conflict.