This morning, we tuned into the Google Ads and Analytics Innovations Keynote at the Google Performance Summit. The theme, overwhelmingly, was a focus on mobile; “mobile is everything” and we’re living in a “mobile-first world.” Here’s what we learned: Upcoming Changes to Google AdWords 50% more ad text. Ads will soon be made up of two 30… Keep Reading
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Law Technology Today published my post on the Law Firm Website Cost Benchmarking Study we did for the American Bar Association. You can read all of the goodies here. BUT – they didn’t include my handy dandy graphic and so, in the spirit of a picture is worth a thousand words…. (Note – study size… Keep Reading
OK… admittedly a clickbaity title, but wait for the punchline…. So….. spam is prevalent in the local results. We’ve known this for ages and its been a problem the search engines have been trying (with some level of success) to crack down on. Frequently its an out-of-town competitor pretending to have a larger geographic footprint… Keep Reading
Estimated read time: 5 minutes If the average person supposedly sees ~5,000 advertising messages a day, I’m positive lawyers see 20,000. There is always a new legal directory that “drives more clients than any other legal directory” or SEO’s promising #1 ranking for the search term, “attorney” in your respective geographical market. What follows is… Keep Reading
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Note: even if your city is listed, it’s likely that our client does not compete within your practice area, so there may not be a conflict.