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Announcing our Special Relationship with Google

We have a variety of partnerships, friendships and other assorted business relationships. I’ve never felt the need to crow about any of them until now…. our close and special relationship with Google. In fact, I’m guilty of mocking marketers who claim to have special Google access – those who imply they have special access to… Keep Reading

Victoria Fabiano, Google Strategic Partner Manager

Legal Connect with Google Workshop – Two October Events

We’re happy to announce not one, but two Legal Connect with Google events for October. This is a free, day-long, hands-on Workshop specifically designed to assist lawyers in evaluating their online marketing effectiveness.  Classes are focused on local, natural and paid search and are taught by Google employees and Mockingbird founder, Conrad Saam. So if… Keep Reading

Joy Hawkins

Review of Google’s Possum Algo Update with Joy Hawkins

Local SEO rockstar, Joy Hawkins and I discuss Possum – the unfortunately named Google algo update impacting local SERP results.  While we have seen Possum as a win for most of our clients – Possum seems to impact businesses in shared locations with multiple providers in the same categories.  This includes practitioner listings.  Listen along… Keep Reading

Adwords too Expensive

How to Generate Personal Injury Cases for About $100.

Alternate Title:  PPC Isn’t Too Expensive – You’re Just Doing it All Wrong I have a variation of this conversation with attorneys all the time: I tried Adwords, but its just crazy expensive. I spent $800 on our first day with Adwords, with no phone calls, so we turned it off. Everyone is in Adwords,… Keep Reading

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Note: even if your city is listed, it’s likely that our client does not compete within your practice area, so there may not be a conflict.

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