Latest Blog Posts

Google Maps Update Before And After

Google Maps Update

Estimated Read Time: 2 minutes Recently, Google released an update to Google Maps on Android, IOS and desktop machines. The de-cluttering aims to help users discover your law firm and make it easier to navigate. What Google Updated: A cleaner look: removed information from the map that isn’t “absolutely required”. Example: Road outlines. This makes it… Keep Reading


Latest Fallacy: Technical SEO is Dead

Update: Excuse the language that follows, but when alleged experts post dangerously inaccurate recommendations with consequences that can decimate a small business, it gets my hackles up. Over the past week there have been two moronic posts circulated about the uselessness of technical SEO.  The first, by Clayburn Griffin, was surprisingly on Search Engine Land:  The… Keep Reading

ranking - paid and map

Why Ranking #1 Doesn’t Matter

Ok, let’s start with the obvious. Rankings definitely matter. If rankings didn’t matter, I wouldn’t have a job. What may be less obvious, is that ranking #1 doesn’t matter. At least, it doesn’t matter nearly as much as it used to. In the world of digital marketing, ranking number 1 should never be your ultimate… Keep Reading

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Yelp’s Grossly Inflated “Lead” Reporting

We spoke to a prospective client who was confused why his advertising on Yelp had yielded no clients, although Yelp’s reporting indicated a reasonable, steady flow of leads. Its commonplace for directories to stretch the concept of a “lead” in order to make themselves look as useful as possible.  I get it.  We all get… Keep Reading

Legal Market Exclusivity

Note: even if your city is listed, it’s likely that our client does not compete within your practice area, so there may not be a conflict.

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