From an outsider’s perspective, business location management is hardly considered a problem. For the unfortunate marketers and SEO’s doing the leg work, location data management is often a major issue. The most straight forward solution to fixing your business listing’s consistency across the web is to outsource to a third party provider, such as Yext. Tools like this have the capacity to simultaneously manage thousands of online business locations at once.
Google’s recent partnership with Yext grants all businesses the power to manage virtually every aspect of their location data. Yext mentioned that instead of having to worry about simply finding and correcting problems, the Google My Business API allows businesses to think about their data not only as data, but as a marketing tool. In other words, they can start utilizing and interacting with data rather than just reacting to what their data is representing.
The Google integration permits immediate data changes, such as special holiday business hours or unplanned closures. However, it’s important to note that while you can implement these changes immediately, Google has the final say over when your changes are actually published.
Google explained in a blog post last December that through the new Google My Business API, developers can:
- Create business locations with information such as name, address, phone number, category, business hours, and more
- Manage special hours
- Mark a business location as permanently closed
- Manage business photos
- List, invite and remove managers on locations and business accounts
- Read listing state to identify Google updated, duplicate and suspended locations
- Search/Filter locations by name, category and label
- Set the service area for a business either by specifying a point and radius or Place IDs
In part six of Mockingbird’s “Toolbox Webinars” series, we’ll walk you through the two most popular local business management tools: Moz Local and Yext. Learn why just buying these tools isn’t enough, why you need both of them, and more about Yext’s newly forged partnership with Google – a service previously only available to agencies and large buyers.
If you want to learn more about utilizing Yext for optimizing your local web presence, sign up for our webinar today!