Result: 62% increase in SEO traffic
Client: Solo practitioner with a focus on business immigration – specifically targeting individuals outside of his large, tech savvy city.
The law firm’s site was built on a poorly coded WordPress theme that inserted the firm’s logo image file as the H1 tag on every single page of his site.
This stripped the heading of each page, making it very difficult for Google and Bing to understand what specific pages were about. Instead of undergoing a complete redesign with a better theme, Mockingbird customized the PHP in the existing theme to address the structural H1 issue. We then simply replaced the headings with a clear description unique to each page. The result – a 62% increase in traffic, even during the typically down months of November and December