The following are a series of hour long talks that are highly interactive and engaging. We focus on useful, tactical, information as opposed to high level technical strategic pontifications. Sessions with the Premier Google Partner Badge are jointly taught by Google – either in person or via video stream.
Legal Connect with Google (full day)
This is a full day, hands on, interactive session that includes a kick off keynote by a Google employee overviewing the legal market and followed up with hour long sessions covering: a)Google Analytics and Reporting b)Local SEO c)Organic SEO d)Google Ads. Attendees follow along, logging in to advanced tools and filling out a worksheet to audit their own firm’s marketing efforts.
Google Analytics and Business Reporting
This tour cherry picks the important metrics among the many different reports within Google Analytics. Lawyers learn to use a properly configured GA account to evaluate different marketing channels on the conversions that really matter: – phone calls, form fills and chat from prospective clients who are geographically near the firm.
DIY: 33 things to either stop or start doing by yourself.
This session guides lawyers through a series of easily implementable tactics they can handle on their own. We cover everything marketing – from defensive branded Google Ads campaigns to improved intakes through mystery shopping to the affordable hardware needed to record and produce high end video content.
Google Ads: Basic and Advanced
The Basic session helps guide DIYers into setting up a smart, highly targeted advertising campaign that won’t unintentionally burn a huge amount of cash. The Advanced session shows the inner workings of advanced campaign setup to maximize usable data and highly granular geo targeting options.
Quiz: You Don’t Know Sh*t About Online Marketing
This class begins with a 15 question quiz for the audience to help them evaluate their own understanding of tactical online marketing issues. Following the quiz, we undress common misperceptions about online marketing and highlight the inconvenient truisms. How do social media posts impact SEO? Is “content” really king? (hint: its not). Tricks website developers use to get lawyers to buy more…. websites. Are suite #s a way to trick Google local?
You’re Doing it All Wrong
Lawyers frequently work really hard…. on the wrong things. During this session we reveal many ways in which lawyers waste time and money chasing the latest technical shiny object while ignoring tried and true (and frequently cheap) marketing tactics. This session is focused on the DIYer or the lawyer responsible for actively managing an agency.
This provocative and entertaining talk starts with a series of case studies that demonstrate how true linkbuilding immediately and dramatically improves SEO traffic. It concludes with a series of examples to inspire creative high end linkbuilding ideas among attendees: black lives matter, over the top Super Bowl ads, drunk Canadians deported by ICE and teenagers speeding while snapchatting.
Fire Your Agency
Most agencies maximize their profitability on the backs of their clients’ wallets. During this session we peel back the layers of dirty tricks agencies use to lie, cheat, befuddle, confuse and confound their clients. Learn how agencies obfuscate data, handcuff clients with proprietary technology, install spyware on law firm websites, and literally pit clients against each other in bidding wars. Feeling paranoid… you should be.
Local, Local, Local
Understand how office location is an asset to leverage or a liability to overcome. This applies to SEO as well as paid advertising. We also dive in to combating law firms (and others posing as law firms) who set up fake offices to poach local clients.
But Don’t Take Our Word For It….
“Conrad truly ranks as one of my favorite speakers on digital marketing. He’s honest, funny, never redundant and keeps it real. Most of all, he generously and unselfishly offers practical tips that can be implemented to improve your firm’s practice and profitability.”
“I’ve been to enough legal conference presentations to know how stultefyingly boring most of them are — but, not Conrad Saam’s. Conrad’s standard gear is “beast mode”; and, he’ll rock your conference-planning world. He brings tons of practical, legal industry-specific experience to the table, and offers practical tips in the legal marketing realm while peppering each presentation with his direct and unique style.”
“You were a smash! Thank you for your lively presentations… In short, they loved you. Both of your topics earned some “best of the day” nods.”
– Shawn Holahan, Louisiana State Bar Association
“Thank you so much for sharing your expertise with our membership. Your presentation revealed invaluable strategies for law firms to market themselves in a world with many options to standout in the crowd. The attendees were actively engaged throughout the class and were highly interactive, which goes to show just how much your knowledge is in demand.”
-Mary DeSpain, CLE Director, Alaska Bar Association
“I had the pleasure of attending Conrad Saam’s all-day program on search engine optimization at the Academy of Special Needs Planners conference a few years ago. Who knew there was so much you could do optimize your site, from the basics to the esoteric? And it was entertaining. Unlike most of the purveyors of SEO services, Conrad’s the real deal.”
-Harry Margolis, President, Elder Law Answers
“For years I used to tell lawyers to avoid all online marketers. And then I met Conrad. After hearing him speak to a group of solo and small firm lawyers in Florida I knew he was special. Basically, he’s an oasis of wisdom in a vast desert of fools and charlatans.”
-Ernest Svenson, Founder Law Firm Autopilot.
“How many people would you trust to run your digital business and assets. Not many! Conrad Saam is considered by many, including Mr. Google, Mr. Facebook and even Mr. Instagram to be a trusted thought leader in the legal marketing space.”
–Harlan Schillinger, Godfather of Legal Advertising
Previous Talks With….
- American Association of Immigration Attorneys
- Academy of Special Needs Planners
- Alaska Bar Association
- American Bar Association
- American Association for Justice
- Boston Bar Association
- Chicago Bar Association
- Colorado Bar Association
- DC Bar Association
- Florida Bar Association
- Georgia Bar Association
- King County Bar Association
- Local University
- LA County Bar Association
- Legal Connect with Google
- Maine State Bar Association
- Maryland State Bar Association
- Mass Academy of Trial Attorneys
- Massachusetts LOMAP
- Massachusetts Bar Association
- National Trial Lawyers Association
- New Hampshire Bar Association
- NY County Lawyers Association
- Radius of Influence (Injury Board)
- San Diego Bar Association
- Search Marketing Expo
- SEM Portland
- Ski and CLE
- Solo & Small Firm Bootcamp
- SF Trial Lawyers Association
- Utah Bar Association
- Washington State Bar Association
- Women’s Bar Association