Managing Duplicate Google My Business Listings in a Post Map Maker World

Since the old Map Maker feature was terminated at the end of March 2017, you may be left wondering how to deal with duplicate Google My Business law firm and individual practitioner pages. The information below, summarized from the recent post by Local SEO expert Joy Hawkins, should provide some direction for you and your firm.

Steps to Fixing a Duplicate Google My Business for your law firm’s listing:

  1. Find out if the duplicate listing is verified
    1. If it is, you’ll need to get access/ownership or have it unverified
    2. If it is not, continue on.
  2. Note any reviews that are on the duplicate listing. If there are positive reviews, contact google my business support to have them transferred.
  3. Compare the addresses between the listings. Do they match?
    1. If yes, contact Google My Business support via Twitter and ask them to merge
    2. If no, find out if the business used to be at the address at some point & continue
      1. If the business never existed at the wrong address, click “suggest an edit”
        1. Toggle to “Yes” next to “Place is permanently closed”
          1. Select “Never existed” as the reason and submit.
        2. If the business used to exist at the address, contact Google My Business support via twitter and ask them to change the status to “Moved”.

Special considerations for Attorneys

Attorneys can have individual practitioner pages. If you have an attorney that has a practitioner page and the attorney no longer works for your firm, contact Google My Business support via twitter and ask them to move the practitioner page to your firm’s page. This only works if the practitioner page is unverified or is willing to give you access to it. If they aren’t willing to do this, your last option is to have them update the information to the new firm.

Example of a proper individual practitioner listing:

example of google attorney practitioner page

Mockingbird’s Love Affair With Yext

In honor of Valentine’s day hysteria earlier this week, we want to take this opportunity to profess our love for one of our favorite partners… Yext. It’s true, we love them, and (we think) they love us.

What is Yext?

“We put business on the map. Brands of all sizes use Yext to manage data about their locations across their websites, mobile apps, and internal systems.” (Yext)

Here is my own less eloquent explanation I use when explaining Yext to our clients: Yext is a tool that helps control your business data and listings across a multitude of important online directories, maps and apps.

How Mockingbird Uses Yext For Our Clients

Location data, or NAP (name, address, phone number), is a very important piece to the local search ranking puzzle. If you have inconsistent location data, Google and the other search engines won’t be inclined to show your business in search results because they can’t trust that it’s actually there. Google does not want to provide an incorrect address and accidentally send users to a laundromat instead of the law office they’re looking for.

In the good ole’ days when I first started at Mockingbird, I had the unfortunate job of “directory clean up.” Essentially, I would spend countless hours drudging through websites like InsiderPages, Foursquare, and Yelp in order to manually fix our clients’ inaccurate directory listings.  This clean up is an important duty, but one that comes with the simultaneous pain of monotony and frustration. While that work has not gone away completely, we now utilize Yext to help with the heavy lifting.

Instead of going through each directory individually, we now simply set up one complete and accurate listing in Yext and they push out that information to all of their digital partners.  We can now make sure that our client’s location data is accurate across most of the top and second tier online directories, maps, and apps – a whopping “100+ digital endpoints” in Yext’s own words.

Yext offers a slew of features to help businesses manage their data (analytics, reporting, review monitoring, social posting, etc.), but here are some of my personal favorites…

1. Duplicate Suppression

If you’ve ever had the unfortunate task of removing a duplicate listing from an online directory like Yelp, then you know how frustrating it can be. It’s often an annoying and unclear process that is ultimately futile. Yext’s duplicate suppression tool:

1) Finds potential duplicates and notifies you of the listing
2) Gives you an option to “ignore” or “suppress” the listing
3) Removes the duplicate through an “on-going signal to the publisher”
4) Gets the listing suppressed in 72 hours. This makes directory clean up exponentially easier

2. Data Field Options

While Yext allows you to control the most important pieces of location information (name, address, phone number, website), they don’t stop there. Yext gives you options that actually help you promote and market your business better. For example, you get to create a featured message that will show on your directory listings – we generally use this as a call-to-action like the example below.

Yext Featured Message

Along with the featured message, you get to utilize these other awesome data fields:

  • Business description
  • Business hours
  • Contact email
  • Payment methods
  • Link social accounts (Foursquare, Twitter, Instagram)
  • Business logo and photos
  • Add YouTube videos
  • Edit cover and profile photos for Google My Business and Facebook directly from Yext listing
  • Enhanced content like company calendar and staff bios

3. Control of Categories

Finding the correct category to describe your firm’s practice areas can be very tough on a lot of directories, and even Google My Business. This is one under-appreciated feature of Yext; their categories section is extremely robust. One of my clients specializes in lemon law and the closest matching category we can use in Google My Business is “Lawyer”, which is obviously not ideal. Here are her categories in Yext…

Yext Categories Lemon Law

Wrapping Up

Yext has been essential to our toolbox since 2014 and one of my personal favorite tools. We use it for all of our clients and we’re proud to be a Yext Certified Agency Partner. If you’re interested to find out more about Yext, local SEO, or what we do in general, don’t hesitate to give us a call at 206-209-2136. We would love to hear from you!

Yext Integrates Google Into PowerListings

From an outsider’s perspective, business location management is hardly considered a problem. For the unfortunate marketers and SEO’s doing the leg work, location data management is often a major issue. The most straight forward solution to fixing your business listing’s consistency across the web is to outsource to a third party provider, such as Yext. Tools like this have the capacity to simultaneously manage thousands of online business locations at once.

Google’s recent partnership with Yext grants all businesses the power to manage virtually every aspect of their location data. Yext mentioned that instead of having to worry about simply finding and correcting problems, the Google My Business API allows businesses to think about their data not only as data, but as a marketing tool. In other words, they can start utilizing and interacting with data rather than just reacting to what their data is representing.

The Google integration permits immediate data changes, such as special holiday business hours or unplanned closures. However, it’s important to note that while you can implement these changes immediately, Google has the final say over when your changes are actually published.

Google explained in a blog post last December that through the new Google My Business API, developers can:

  • Create business locations with information such as name, address, phone number, category, business hours, and more
  • Manage special hours
  • Mark a business location as permanently closed
  • Manage business photos
  • List, invite and remove managers on locations and business accounts
  • Read listing state to identify Google updated, duplicate and suspended locations
  • Search/Filter locations by name, category and label
  • Set the service area for a business either by specifying a point and radius or Place IDs

In part six of Mockingbird’s “Toolbox Webinars” series, we’ll walk you through the two most popular local business management tools: Moz Local and Yext. Learn why just buying these tools isn’t enough, why you need both of them, and more about Yext’s newly forged partnership with Google – a service previously only available to agencies and large buyers.

If you want to learn more about utilizing Yext for optimizing your local web presence, sign up for our webinar today!