In this day in age, our cell phones have become our daily companion. Our phones have evolved from simple communication devices to the modern version of the Swiss army knife. We use it to take pictures, surf the web, play games, keep in contact with friends, and even research and find local businesses. Not only has the way we use our devices changed, so has the way we search for information.

52% of global internet traffic and more than 60% of Google search queries come from a mobile device (34% in 2014). These numbers continue to rise year over year as we become more reliant on our phones and less so on desktops. The thing that makes mobile searches so unique is that they are localized to the user’s geographic location. In recent years mobile device searches for “[business type] near me” have skyrocketed. Due to this increase in local search, optimization of local directories (mainly GMB) is more important than ever before.

Many Law firms have a Google my Bussines listing and may even have a Yelp listing but most are not optimized. That’s why the Local SEO team at Mockingbird created Nest with the goal of helping your firm get your local listings under control, optimized for local search, and competitive in the map.

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