Immigration is one of Mockingbird’s highest performing practice areas. This is due to a multiplicity of reasons – including an overall massive rise in demand triggered by the current administrations’ xenophobic sentiment and policies. The Immigration Practice Area is highly distributed – with lots of one to three attorney firms competing for business. This means, that very few of them have invested intelligently in any form of sophisticated online marketing. By applying Mockingbird’s deep experience in hyper-competitive practice areas like Personal Injury to the under-competitive Immigration market, our clients experience dramatic aggressive growth.
Marketing Tactics that Work Especially Well for Immigration Lawyers
- SEO – both Local and Organic SEO work very well of immigration lawyers.
- PPC Advertising – the undercompetitive nature of Immigration means well designed PPC campaigns are highly lucrative.
- Multi-lingual – through sophisticated implementation of multi-lingual campaigns, we are able to decrease marketing budgets while increasing conversion rates.
- Geographic targeting – by making clever use of geographic targeting, we are able to minimize spend while simultaneously targeting highly specific immigrations needs. For example, a firm targeting Canadian tech employees
needing short term Work Visas in Seattle.
Smaller Immigration firms typically spend $2,000-$4,000 across their marketing mix; although we do have one client spending almost $10K, growing aggressively in response to the immigration crises created by the White House.