Google’s Video on How to Hire an SEO Consultant [or Agency]
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February 15, 2017
If you’re considering an investment with an SEO Consultant or SEO Agency, please watch this 11.5-minute video released by Google. Maile Ohye, Google’s Developer Programs Tech Lead, outlines important things to consider, tips on what to ask for, and even items to expect from technical audits.
A good SEO will try to prioritize what ideas can bring your business the most improvement for the least investment, and what improvements may take more time but help growth in the long term. – Maile Ohye
SEO Summary:
- If you want long-term success, there are no silver bullets to get your site to rank #1
- SEO takes time to implement and see benefits
- A good SEO agency will recommend best practices for a search friendly site, and back it up with documentation directly from Google
- Putting more keywords in the meta-keywords tag and buying links don’t work to improve SEO
Hiring process summary:
- Interview your potential SEO consultant or agency and make sure they are genuinely interested in you and your business
- Check references
- Ask (and likely pay) for a technical search audit
- Decide if you want to hire
The right thing shared. Probably business owners don’t have information about how SEO works. Because of this, some cheap agencies get a spot by committing results in the short term at cheap rates. This reflects as a wrong impression on SEO and digital marketing professional community. To find and hire a best SEO consultant or agency, every client should raise some important questions to know their process and efficiency. I would like to share a few of them.
1. What process will you use to accomplish our goals? Why?
2. What’s your communication and reporting process?
3. What work + resources will we need to commit?
4. What do you do when things aren’t working?
5. How does Google rank results and how do you influence them?
These are some general questions. You can also ask another that make as much transparency between you and agency as possible.