All Blog Posts

September 13, 2017

5 Reasons You Should Use Password Management Software

Mockingbird, a company with a long list of clients each with at least a few dozen logins, has recently decided to enlist the help of…

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Butcher mistake screenshot
September 11, 2017

Directory Management Is Important: Here’s Why

There's been talk lately about the diminishing importance of keeping firm control over each and every directory listing, large or small, in your firm's name.…

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Immigration site traffic growth
September 11, 2017

Immigration Attorneys: We Want You!

So.... Since starting Mockingbird, we've never proactively sought business.  For the most part it has come to us.  BUT.... I'm now proactively looking for more…

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Adwords Mobile Extension
September 11, 2017

How to Utilize Ad Extensions in the Legal Industry

One of the easiest ways to enhance your Google AdWords search ads is to implement Ad Extensions. AdWords offers quite a few types of extensions,…

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September 7, 2017

Protected: The Truth About Dolt Thompson Shepherd & Conway

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Google in office
August 31, 2017

The Awesomeness of Premier Google Partnerships….

I haven't crowed too much about Mockingbird's Premier Google Partner status. (OK - yes that's uncharacteristic of me, but I digress....) That picture to the…

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criminal
August 29, 2017

Caught Stealing… Why Your Local Spam is THEFT and Not “Marketing”

A month or so ago, I gave an amazing webinar with Local Search nerd and founder of Sterling Sky, Joy Hawkins  Frankly, the webinar was…

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Yelp Review distribution
August 28, 2017

How to Handle 1-Star Reviews

[caption id="attachment_4713" align="aligncenter" width="2400"] 15% of Yelp reviews are 1-star. You'll almost certainly get a few. (Data Source: Yelp)[/caption] That saying about not being able…

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Tracks
August 25, 2017

How to Properly Add URL Parameters to Facebook Ads

Tracking the efficacy of your law firm’s marketing and advertising is vital to understanding how well your investments are paying off. Proper UTM codes, a…

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