Mockingbird offers updates on practice management, cutting-edge tech, and digital marketing. Learn about FTC regulations, meet innovative tech founders, discover Google's hidden costs, get advice from law firm COOs, and explore AI's impact on intake functions.

BEDLAM is an invite-only Summit for Mockingbird’s clients, select prospects, and tech-forward law firm owners, fostering community and learning. It is market-exclusive with no competitors, staying true to Mockingbird's philosophy of focused and collaborative events.

Join us on November 20 and 21, the week before Thanksgiving, at the sunny and warm southern tip of Florida for an unforgettable event filled with learning, networking, and fun in a beautiful and inviting setting.

What’s more fun than hearing about digital marketing and practice management? Driving Ferraris after learning about digital marketing and practice management. BEDLAM is hosted at the Homestead Miami Speedway - on Day 1, during the lunch break, we’ll break into teams and race 45mph Karts. Loser gets an LSA account review from Google’s staff who will encourage you to spend more and broaden your targeting. Day 2 is capped off lapping exotics, (Ferrari’s, Lambo’s Porches and more) on the Speedway.  

Unlike a lecture-based conference, this client summit encourages mutual learning. Attendees must submit a 50-second video on technology, tactics, tips, KPIs, vendors, or insights. Videos will be featured in the program. 

Note – there are a few vendors included in this – they are included by invite because we believe they have something to teach and/or their products are rock solid (or at least will expand your mind and the way you think about running your own firm.) None of them have paid a dime to be here, although they are welcome to buy me a beer some time.

8:00 – Coffee and Cakes

9:00 – Advanced Dynamic Call Tracking Functionality and Automation – James O’Neal, CallRail

Get a guided tour of CallRail’s advanced functionality. James will walk you through AI based lead scoring, automated followup sequences and other advanced use cases of CallRail. The CallRail team will be around the entire conference if you want to get down and dirty with your account.

10:00 – State of the FTC and Digital Marketing Regulation – John Henson, Troutman Amin

There are major moves in changes to the federal regulatory environment as it pertains to Digital Marketing. Hear from the leading legal mind in the business, John Henson to keep yourself up to speed and out of jail.

11:00-2:00 – Lunch and Team Based Karting Races at the Miami Speedway

We break up into teams and compete in 45 mph go-karts. Losing team is awarded a Scorpion proprietary platformed website. When you aren’t on the track grab a box lunch and network with other lawyers.

2:00 – Outsourcing Awesomeness – Brett Trembly, GetStaffedUp

Brett Trembly rolled out an offshore staffing agency from his law firm – in this session he goes over the secrets of finding, managing and retaining a successful offshore Virtual Assistant, Marketing Manager or even legal resource.

2:30 – The Roll of the COO – Jason Krim, COO of The Ricci Law Firm

Jason Krim is the man behind the curtain at The Ricci Law Firm. Jason shares his roll of COO – what makes a firm tiick, what he watches like a hawk and how he spends his time.

3:30 – How to get more distribution out of your TV spend – Liz Kiley, MediaDex

Hear directly from a TV media buyer how to maximize your reach through TV.

4:00 – 25 Awesome Ideas (Part I) – Attendee submitted videos

BEDLAM should be as participative as possible – as such, each attendee must submit a one minute video of a technology, tactic, tip, KPI, vendor, or key insight.

04:30 - The Most Detailed Intake Audit You’ve Ever Seen – Yani Smith, Legal Intake Pros

5:00 – Mastermind Panel and Audience Q&A

Since COVID, we’ve been hosting a small group of lawyers every Thursday. Sit in on this Mastermind Session – pepper our panel of growth minded law firms with any and every question. Masterminders include: Josh Hodges, Jason Krim, Ryan Lee, Scott Richardson, Jason Arango, Hunter Garnett, and Kenny Habetz.

6:00 – Cocktails and Goodies

8:00 – Coffee and Cakes

8:30 – Dark Social and Community Engagement Mastery – Josh Hodges, Kruger and Hodges

Learn from the master of Community engagement, Josh Hodges whose firm has grown on the efforts he has put into his community. Don’t let Hodges’ ‘aw shucks’ style, fool you, he’s a brilliant mind who has leveraged community involvement to build not just brand awareness, but brand affinity and thus, one of the fastest growing firms in Ohio.

9:30 – Google’s Assault on your Brand (and Wallet) – Christian Swanson, Mockingbird

Google advertising has gotten more expensive and it’s not just due to competition. During this session, we pull back the Mountainview curtain on the various tactics they use to get your to unwittingly spend more money on fewer leads.

10:00 — Build Your Dream Team: How Remote Attorneys Can Supercharge Your Firm's Success – Kristin Tyler, LawClerk

Slammed with too much work? Get a tour of LawClerk, which provides overflow lawyers on demand. Don’t cap your growth by an inability to actually execute on the legal work with a stable of lawyers available on demand on an hourly basis. (And if you ask Ben nicely, he’ll tell you about his first ever job out of College, working at Avvo for Conrad Saam and executing on some very dicey SEO tactics.).

10:30 – Intake and AI: a Tour of CaptureNow – Gary Falkowitz and Chris O’Brien, CaptureNow

There’s a reason, Mockingbird CEO invested in CaptureNow (see how I made that cool disclosure without sounding like an investment lawyer). During this session, CaptureNow shows off how they’ve built Intake with AI… Yes this is a product pitch, but it’s one that you’ll learn a great deal from.

11:00 – Nailing LinkedIn, Tony Albrecht, CONTENDOR

Spend 30 minutes with Lawyer and LinkedIn savant, Tony Albrecht about what works (and what doesn’t) on the most expensive, albeit effective social media channel.

11:30 – LUNCH and 25 Awesome Ideas (Part II) – Attendee submitted videos

12:30 – Gary Sarner – How to Get More Distribution our of your Radio Spend – Gary Sarner, ROI 360

Radio media buyer, Gary Sarner shares his secrets for getting more distribution out of your Radio spend AND provides a structure for assessing if you should include radio in your marketing mix.

01:00 — Manage Like A Rockstar: Tim McKey, Vista Consulting

What the top performing plaintiff firms in the US are doing to serve their clients more efficiently and effectively

01:30 — Mockingbird’s Benchmark Study – Laura Clapp, Mockingbird

We share a comprehensive benchmarking study across all of our clients – find out where you land on Tactical Key Performance indicators and as importantly, get a feel for the numbers you don’t have!

02:00 — 30 Things in 30 Minutes – Conrad Saam, Mockingbird

02:30 — LAPPING

Literally buckle up and burn 3 laps in a Ferrari, Lamborghini, Porsche, or Audi R8. Each car has only a certain number of rides… so the sooner you register, the better your car selection is.