For years, I’ve been pushing lawyers to take control of their data and utilize Google Analytics as a source for accurate, meaningful, actionable website performance data. Don’t trust your vendors to tell you how good your vendors are – because – surprise surprise, the are incented to self report bigger and better numbers – a freakshow self-interested Napeoleon complex designed to hide their own failings. Here’s a shining example, courtesy of Hubspot, of how vendors manipulate data to appear bigger than they actually are. The online marketing equivalent of a frightened puffer fish. In Hubspot’s “Visits” reporting, the overall trend… Keep Reading
Last week I wrote (another) anti-social media piece – Cute Kittens do NOT Generate Lawyer Business and received a disagreeing comment from Howard Iken. Howard’s comment included the following quip: “social media is icing on an already well-done cake. But just like icing, the social media marketing should be a small part of the meal.” Love it. Couldn’t agree more. So I invited Howard to post an intelligent longer counterpoint to my overriding antipathy towards social media marketing amongst the legal field…. Conrad – I love your blog and normally agree with your opinions. But I felt obligated to weigh in… Keep Reading
Last week, we posted about the upcoming SEO penalty for obnoxious chat interstitials – this week, its a change in Google’s guidelines around local reviews. In this particular case, we are talking about law firm websites that feature reviews of the firm. The story, broken by Local SEO expert Mike Blumenthal, doesn’t specify how Google will either identify abuses or what they will do in response. But, we know exactly how they’ve treated content that falls outside guidelines in the past. But first…. the updates are pretty significant in legal. In the bullets below, I’ve bolded those that should have a particularly… Keep Reading
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