Blog Tag: Yelp

Yelp’s Grossly Inflated “Lead” Reporting

Screen Shot 2016-06-24 at 12.44.02 PM

We spoke to a prospective client who was confused why his advertising on Yelp had yielded no clients, although Yelp’s reporting indicated a reasonable, steady flow of leads. Its commonplace for directories to stretch the concept of a “lead” in order to make themselves look as useful as possible.  I get it.  We all get it.  But if you look at exactly what Yelp is considers within their definition of a “lead” it just starts to feel, well, a little grossly overstated. OK Yelp – let’s see what you’ve got for us: Now, I’d certain recognize calls, messages and sales as… Keep Reading

Introducing the Echo Legal Marketing Platform

Echo- Promo Music! Echo is our amazing new marketing platform. We take the tools that we use every day as an agency for our clients who are paying us $5,000-10,000 a month and we bring them into your law firm. We use video tutorials to provide step by step instructions on how to use them. Sign up for our launch webinar Analytics. How do we use Google Analytics? What do you need to keep an eye on and what metrics matter? How do we use tools like Moz Local and Yext to bolster our local performance? Review Management. How do we make… Keep Reading

Upcoming Google Algorithm Update – Say Goodbye to Doorway Pages

blue-door

Google announced yesterday that they will soon be releasing a ranking adjustment to address the prevalence of doorway pages and warns “sites with large and well-established doorway campaigns might see a broad impact from this change.” Brace yourself – big things are coming. Due to the pervasiveness of spam within legal, we’re predicting this may be a bigger shakeup than Pigeon (which really only hit spectacularly flagrant local spammers) or even the upcoming mobile change. Wait, what’s a doorway page? In the words of Google, “doorways are sites or pages created to rank highly for specific search queries. They are bad for users because… Keep Reading

Citations – Overlooked Boon for Legal Industry

4 Citations Local Pack

What is a citation? Citations are a key determinate of your firm’s success in local search engine optimization. Definition – mention of your business name, address, and (ideally) your phone number on webpages across the Internet. The distinguishing factor of a citation: a link to your website is not required. Citations come in different forms. It could be a mention of your business name all by itself; a mention of your name and phone number; name, phone number and physical address; or name, phone number, physical address and website link. The two main types of citations are structured and unstructured…. Keep Reading

Latest Google Algo Change Hits Local: Pigeon

Pigeon Update

Google local results have long been a mess; complicated by semi-annual rebranding.  Frankly, local results have been a hodgepodge of mistakes and spam, so I’m not surprised to see an algo update – pushed out quietly late Thursday night. What exactly changed?  It’s very hard to say, as the announcement was phrased as the lovechild of geek and marketing speak that even I can’t decipher anything substantive: “the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction,… Keep Reading

Yelp Releases Nielsen Survey Data and Declares Itself King of Local Directories

Yelp Crowns Themselves

A few days ago, Yelp released parts of a new Nielsen survey on their blog. The results, as stated by Yelp, were as follows: “When compared to TripAdvisor, Angie’s List, and other local directories, people name Yelp as the review site most frequently used when searching for local businesses because they see it as the most influential, most trustworthy and with the highest quality reviews.” This news was picked up and commented on by many, such as Greg Sterling over in Search Engine Land. His response article voiced a few concerns about the study… First and foremost, why weren’t Google… Keep Reading

Just How Much Does Yelp Cost?

CPM Calculator

I got an urgent phone call from a client yesterday: I have an advertising opportunity that I want to run by you, but I need to get back to them today or it is no longer available. OK. So I was contacted by Yelp and they are offering me 500 highly targeted ads – they can show up on competitor pages and highly targeted searches in my city.  Also, they’ll clear my profile of any ads and I get an account manager and reporting. How much? It’s only $350 – but I wasn’t sure if it was a good deal,… Keep Reading

Yelp Sues Law Firm, McMillan Group, for Bogus Reviews

McMillan Homepage

Not long ago I wrote a Search Engine Land post about a law firm suing their SEO for bad results . . . today bring us Yelp going after a law firm for posting fake reviews.  Having run marketing Avvo for about 5 years, I’ve seen all sorts of fake reviews (Avvo had, and I assume still has) a very strong algorithmic and human review spam process.  Yelp clearly has dealt with bogus reviews in the past without reaching for their lawyers.  I thought I’d dig in to see why they changed course this time . . . Yelp goes after McMillan… Keep Reading