Blog Tag: Wordpress

#Hashtag Idiocy: #JustBecauseYouDon’tUnderstandItDoesn’tMeanYouShouldDoIt


Most of the time, when people drop hashtags all over their posts and tweets, like rabbits pooping in a garden, they are really saying: “I don’t really know how social media works, but it seems to be a big deal, so I’m going to drop a “#” in front of random words.  #IGetSocialMedia #Really #Hashtag” Sometimes it means, “I really don’t get this so I decided to hire someone to do it for me (its, just that they don’t understand it either, but I don’t know that.” The proliferation of hashtags in legal marketing, without a clear understanding of how they… Keep Reading

Law Firm Website Costs Graphic

Law Firm Website Costs

Law Technology Today published my post on the Law Firm Website Cost Benchmarking Study we did for the American Bar Association.  You can read all of the goodies here.  BUT – they didn’t include my handy dandy graphic and so, in the spirit of a picture is worth a thousand words…. (Note – study size was 81 different law firm sites, built on the WordPress platform in the US.  Sites stuck on the Y axis – we simply didn’t have accurate turnaround time data for.)

Squarespace vs WordPress for your Law Firm Website


Although it’s been around for a while, we’ve been hearing more and more about Squarespace lately. While it could be a great option for a portfolio or personal website, the real question is: can you use Squarespace for a law firm website? Pros of Using Squarespace Low cost – Squarespace websites run between $8 and $18 a month. For comparisons sake, using WordPress and hosting on WPEngine (which we recommend), runs $29/month. Although that extra $10 provides daily automatic backups and increased security measures, it’s still more expensive. Ease of use – For some one with minimal tech experience, Squarespace is very user-friendly. It’s… Keep Reading

Popular Legal WordPress Contact Form Plugin Giving Errors

contact form 7 errors featured image

A widely popular contact form plugin on legal websites has been scaring its users since it released its latest update on Feb 20th, 2016. Contact Form 7, or CF7 for short, came out with a recent update that boasts a new “Configuration Validator”. This validator scans your contact forms and looks for common errors that prevent your form submissions from being sent properly. It seems that CF7’s developer was tired of answering/fixing common CF7 configuration settings. I don’t blame him. Contact Form 7 Validation Errors If you’ve recently updated this amazing WordPress plugin, you’ve probably notice a new notification prompting… Keep Reading

HTML Sitemap: Creating in WordPress and Their Importance

Easy Button

What is an HTML Sitemap? An HTML Sitemap is a page on your website with links to every single page of important content on your website. Any pages on your site that can be indexed by search or are navigable from your menus should be linked to by your sitemap page! But I already have an XML Sitemap! An XML Sitemap is purely for search engines, and all of the pages you submit via XML are not guaranteed to be indexed. XML Sitemaps are of no use to your end user. They are made for robots and look like they are made for robots. See… Keep Reading

Tools We Love: CallRail

business woman with retro phone

As you’ll recall, we love data here at Mockingbird. We have previously mentioned why we love call tracking. At the time, we discussed a few of the available tools out there but recently we find we’re really in love with one: CallRail. Why you ask? Because it’s so damn powerful and extremely easy to setup. The reporting is great and if you did nothing more than simply set it up and install it, you’d have more than enough information to use. And boy is it useful. Want to know how many calls your Adwords campaign produced? Now you will! Armed with that… Keep Reading

Introducing the Echo Legal Marketing Platform

Echo- Promo Music! Echo is our amazing new marketing platform. We take the tools that we use every day as an agency for our clients who are paying us $5,000-10,000 a month and we bring them into your law firm. We use video tutorials to provide step by step instructions on how to use them. Sign up for our launch webinar Analytics. How do we use Google Analytics? What do you need to keep an eye on and what metrics matter? How do we use tools like Moz Local and Yext to bolster our local performance? Review Management. How do we make… Keep Reading

What to do When FindLaw Pulls the Plug on Your Website

Kendall's New WordPress Site

Want to see the world’s ugliest law firm website? That’s what Kendall Coffman’s FindLaw website looked like on Tuesday.  What follows demonstrates how Kendall was able to get his site (admittedly stripped down) back up and running with 21 hours. 1:27 PM Tuesday I receive an email from Kendall. I have been in a dispute with Findlaw for several months now, and Findlaw has decided to “take down” my website.  My site was, and if you go there, you will see nothing except maybe error messages. 2:02 PM Phone Call I give Kendall a call – what follows are my… Keep Reading

Website Refresh

Mockingbird Marketing Birdie

We’ve finally completed a long overdue look and feel update to the website.  Like the barefoot cobbler’s children, we’ve been in need of a website redesign for some time now.  We’re also very proprietary about our client list and now, finally have a good site (our own) to reference. And we eat our own dogfood adhering to guidelines from the Best Practices for Law Firm Websites post: The primary job of a website is to make the phone ring – check out the cool custom persistent header that maintains the phone number when scrolling. Built on easy to use (and easy to… Keep Reading

WordPress 3.9.2 Update Addresses Security Issues

WordPress Version

Because WordPress is the most easy to use and widely available website platform it is heavily targeted by hackers.  And a hacked WordPress site can be almost impossible to fix . . .  we’ve actually rebuilt client sites from scratch in the past instead of managing headaches around hacking issues. Yesterday WordPress just launched 3.9.2 to address various security concerns.  So if you are running WordPress – make sure you’re updated to the current version.  And if you are one of Mockingbird’s hosted clients . . . don’t worry, we updated you last evening. Oh – and how can you tell what version… Keep Reading