Blog Tag: Website Development

Legal Connect with Google Workshop – Two October Events

Victoria Fabiano, Google Strategic Partner Manager

We’re happy to announce not one, but two Legal Connect with Google events for October. This is a free, day-long, hands-on Workshop specifically designed to assist lawyers in evaluating their online marketing effectiveness.  Classes are focused on local, natural and paid search and are taught by Google employees and Mockingbird founder, Conrad Saam. So if you wanted to attend the pilot event this week at Google HQ in Mountainview, but were unable to, there’s now a second and third chance. Dates and Venues October 7 and 8 in New Orleans.   Details and Sign Up October 17th in Google’s New York… Keep Reading

Google SEO Penalty for Chat Pop-ups Coming?

chat penalty

I‘ve long ranted against many of the implementations of chat conversions – especially on mobile devices – in which the chat is so aggressive that it covers up content, as well as all other forms of conversion – phone numbers and form fills.  In most cases, chat implementations are configured to maximize revenue for the chat provider, NOT the law firm.  Some providers have gone so far to refuse to allow customization of how aggressively their chat is implemented.  This is further exacerbated by most vendors positioning their service as a marketing channel instead of what it truly is –… Keep Reading

MobileAgeddon  – Mobilegeddon Happening Again?

mobile phone google update part 2

Last week, Google posted an update to their Webmaster Central Blog announcing a mobile algorithm update rolling out in May of this year. The update is said to increase the effect of the mobile-friendly ranking signal in order to “help users find even more pages that are relevant and mobile-friendly.” Google goes on to explain that if you’ve already made your site mobile-friendly, you shouldn’t worry: “If you’ve already made your site mobile-friendly, you will not be impacted by this update.” If you missed Mobilegeddon last year, I’m impressed. It was a big deal in the digital marketing industry and… Keep Reading

Popular Legal WordPress Contact Form Plugin Giving Errors

contact form 7 errors featured image

A widely popular contact form plugin on legal websites has been scaring its users since it released its latest update on Feb 20th, 2016. Contact Form 7, or CF7 for short, came out with a recent update that boasts a new “Configuration Validator”. This validator scans your contact forms and looks for common errors that prevent your form submissions from being sent properly. It seems that CF7’s developer was tired of answering/fixing common CF7 configuration settings. I don’t blame him. Contact Form 7 Validation Errors If you’ve recently updated this amazing WordPress plugin, you’ve probably notice a new notification prompting… Keep Reading

“Responsive Websites” – What They Are and Why Your Business Needs One

Responsive Web design

Do you know what responsive websites are? Does your business already have one? If so, this post isn’t for you. Do you keep hearing about the importance of responsive websites and mobile search? Not sure if your website is responsive? Don’t understand what responsive design means? This post is for you! What Is Responsive Web Design? Responsive Web Design is used to make your website look good and be easy to read/navigate – no matter what device your visitor is using. This means your website’s content/design/layout is going to change based on the screen size/orientation/resolution of the viewers screen. A responsive layout will ensure… Keep Reading

HTML Sitemap: Creating in WordPress and Their Importance

Easy Button

What is an HTML Sitemap? An HTML Sitemap is a page on your website with links to every single page of important content on your website. Any pages on your site that can be indexed by search or are navigable from your menus should be linked to by your sitemap page! But I already have an XML Sitemap! An XML Sitemap is purely for search engines, and all of the pages you submit via XML are not guaranteed to be indexed. XML Sitemaps are of no use to your end user. They are made for robots and look like they are made for robots. See… Keep Reading

Introducing the Echo Legal Marketing Platform

Echo- Promo Music! Echo is our amazing new marketing platform. We take the tools that we use every day as an agency for our clients who are paying us $5,000-10,000 a month and we bring them into your law firm. We use video tutorials to provide step by step instructions on how to use them. Sign up for our launch webinar Analytics. How do we use Google Analytics? What do you need to keep an eye on and what metrics matter? How do we use tools like Moz Local and Yext to bolster our local performance? Review Management. How do we make… Keep Reading

Site Speed Matters – So how do you test it?

Speed Matters

Site speed is important. Your website speed can influence site traffic and more importantly – conversions. If your site takes 5-10 seconds to load on a desktop with a high speed internet connection, it’s going to take even longer to load on a mobile network. This is not a good user experience and can cause visitors (potential customers) to move along. There are many factors affecting your site speed… registrar, host, site platform, site code optimization, image size, external requests, the list goes on… However, there are tools available to get quick answers, as well as very detailed answers. Our favorite tools are: Quick and Simple… Keep Reading

FindLaw Websites Crushed by Panda 4

Findlaw Alexa

On Tuesday, I posted about Google’s roll-out of Panda 4 – an algorithm update targeting spammy, thin, duplicative content and postulated that this was going to really shake up the legal industry.  It turns out, that was an understatement. Early results are showing that this algo update has had the largest ever impact across the legal industry. The algo changes start with my friends in Eagen, Minnesota at FindLaw (and unfortunately, probably many of their website clients). Decimated by Panda 4 I was curious to see what happened to FindLaw’s traffic after Panada 4 rolled out, as the legal… Keep Reading

FindLaw Selling Pre-SEO’d Websites


Want to rank #1 for a highly competitive search term immediately?  FindLaw has your answer. FindLaw is now offering pre-built Websites – essentially high ranking law firm websites with no owner – being sold to the highest bidder.  And by “high ranking” I mean high ranking in the search engines. Here’s excerpts from a FindLaw email forwarded to me by a lawyer wondering how much he should pony up for a site that was already a ranking winner: look at this link and let me know what you think once you open the first organic (under top PPC adds). This… Keep Reading