Blog Tag: Twitter

#Hashtag Idiocy: #JustBecauseYouDon’tUnderstandItDoesn’tMeanYouShouldDoIt


Most of the time, when people drop hashtags all over their posts and tweets, like rabbits pooping in a garden, they are really saying: “I don’t really know how social media works, but it seems to be a big deal, so I’m going to drop a “#” in front of random words.  #IGetSocialMedia #Really #Hashtag” Sometimes it means, “I really don’t get this so I decided to hire someone to do it for me (its, just that they don’t understand it either, but I don’t know that.” The proliferation of hashtags in legal marketing, without a clear understanding of how they… Keep Reading

How to Sound Like an SEO Expert (without really knowing anything)

SEO Consultant Balderdash Translator

So, this post comes courtesy of a phone call I had yesterday with a prospective client.  It started out like many: I’m not sure what I actually get for my monthly SEO retainer. A little investigation and I found a huge mess….. which in turn led to a Facebook missive: That awkward moment when you have to tell a law firm that their previous agency’s $5,000/month SEO budget didn’t pay for H1s or Title Tags. Perhaps H1s come with the $6K package. Now – you don’t have to know what H1s or Title Tags are…. you should be doing lawyerly things;… Keep Reading

Moz’s Local Ranking Factors Report

Local Ranking Factors

Every year, I get an email from Moz asking for input into their Local Ranking Factors survey.  The survey is conducted amongst a small group of SEO nerds. Due to the competitiveness of legal marketing, be glad to know our niche is especially well represented- I’m joined by legal marketing geeks, Mike Ramsey, Gyi Tsakalakis and Casey Meraz.  This year, the study came out shortly after Google launched the snack pack (catch up here), so the results are particularly interesting. If you want to geek out, you can read the full Moz study here. Overall Ranking Factors Ranking Factors continue to… Keep Reading

Case Study: How To Do Social For Lawyers


If we’ve said it once, we’ve said it 1,000 times: social media doesn’t work in legal. (Seriously – we’ve said it here, and here, and here, and we have a running office joke that we’re going to fix all of our client’s problems by curating Pinterest boards.) What follows is a tale of extraordinary social media success; the story of a law firm that multiplied their traffic by 1800% overnight with one blog post. The aforementioned client isn’t new to the Internet – they’ve been doing quite well for themselves for years. Here is their all traffic graph for January… Keep Reading

8 Questions to Determine if your SEO Expert is… an SEO Expert

bambino con baffi finti

What follows is an admittedly arrogant post.  And I’m transgressing on a principle I teach my kids – you can’t build yourself up by knocking others down.  BUT… I keep talking to law firms, flummoxed by the lack of results from their SEO experts, only to find some really rudimentary mistakes.  What follows are a few questions to suss out just how expert your SEO talent really is. 1.  My site was hit by a Penguin Penalty – how do I get my traffic back? Platitudes around the disavow process are often the answer to this question – and while disavow… Keep Reading

7 Traits of Our Most Successful Clients in 2014


Now is the time of year for legal marketing experts to cement their expert reputation by offering prognostications on the whims of Google in 2015. I thought I’d offer a different take on 2015 by highlighting the traits of 2014, common to our most successful clients. Last year, we worked with 69 companies – from multi-national firms to part time solos. Some of them were very successful. Some of them (really) struggled. What follows are lessons gleaned from the top 15 of those firms who really nailed it last year. They Focus on Conversion More than Marketing (Or more accurately… Keep Reading

Every Social Media Consultant is Lying to You

Social Media Marketing For Lawyers

Lawyers – I’ll let you in on a secret . . . . Social Media Marketing Doesn’t Work for You There, I said it. We’ve done it to you again – the self proclaimed mavens, experts, gurus and (self) published authors who peddle social media marketing to you guys have been lying. Or we just don’t understand how marketing works in legal.  But probably we’re lying – because we’d really like to cash your retainer to help you republish your blog posts on your Facebook page, even though there are plenty of tools that will automate that process for free.  Just… Keep Reading