Why Does Scorpion Think Your Data is Theirs?

scorpion-hiding-data

I received a disappointing email today from a law firm who I’ve been helping assess the efficacy of their current marketing efforts with Scorpion.  Our discovery process centers around performance through Google Analytics and I find again and again agencies who have failed to a) add GA to their clients’ sites (FindLaw is notorious for this) b)refuse to provide any access to the account or c) fallaciously believe that the law firm’s data actually belongs to the agency.  The latter is the case we are dealing with for this Scorpion client. But let’s stop first and make these points very clear…. Keep Reading