Blog Tag: Reviews

The Decline of Reviews in Google SERPs?

Moz Stars

Those lovely stars showing up in the SERPS…. just might be fading  away…. starting on February 15, the number of queries that returned results with review snippets has dropped by roughly one third.  Barry Schwartz at Search Engine Land posits that this may  just a bug, not a feature change and Google hasn’t responded to questions about it.  Furthermore, I can’t imagine reviews are going to decline in impact for local results AND asking your customers to crow about you online is still a best (marketing) practice – so I wouldn’t change anything at the moment. Here’s the drop-off visually from Moz’s… Keep Reading

Moz’s Local Ranking Factors Report

Local Ranking Factors

Every year, I get an email from Moz asking for input into their Local Ranking Factors survey.  The survey is conducted amongst a small group of SEO nerds. Due to the competitiveness of legal marketing, be glad to know our niche is especially well represented- I’m joined by legal marketing geeks, Mike Ramsey, Gyi Tsakalakis and Casey Meraz.  This year, the study came out shortly after Google launched the snack pack (catch up here), so the results are particularly interesting. If you want to geek out, you can read the full Moz study here. Overall Ranking Factors Ranking Factors continue to… Keep Reading

Introducing the Echo Legal Marketing Platform

Echo- Promo Music! Echo is our amazing new marketing platform. We take the tools that we use every day as an agency for our clients who are paying us $5,000-10,000 a month and we bring them into your law firm. We use video tutorials to provide step by step instructions on how to use them. Sign up for our launch webinar Analytics. How do we use Google Analytics? What do you need to keep an eye on and what metrics matter? How do we use tools like Moz Local and Yext to bolster our local performance? Review Management. How do we make… Keep Reading

Online Reputation Management: How to do Reviews

Bundle design elements - thumb up, pointer. Vector Eps10.

Reputation management is yet another candidate in a long list of considerations you need to take into account when managing your online presence. In addition to proactively keeping your citations correct, building links, posting fresh content, structuring your site, and on and on, it can be tiring to know there’s one more thing that threatens to undermine your hard work and past successes. But anyone who tells you marketing is easy is a liar. There’s a reason this is our job.   What is reputation management? Why is it important? The concept of reputation management is as simple as it… Keep Reading

7 Traits of Our Most Successful Clients in 2014

2015

Now is the time of year for legal marketing experts to cement their expert reputation by offering prognostications on the whims of Google in 2015. I thought I’d offer a different take on 2015 by highlighting the traits of 2014, common to our most successful clients. Last year, we worked with 69 companies – from multi-national firms to part time solos. Some of them were very successful. Some of them (really) struggled. What follows are lessons gleaned from the top 15 of those firms who really nailed it last year. They Focus on Conversion More than Marketing (Or more accurately… Keep Reading

Yelp Releases Nielsen Survey Data and Declares Itself King of Local Directories

Yelp Crowns Themselves

A few days ago, Yelp released parts of a new Nielsen survey on their blog. The results, as stated by Yelp, were as follows: “When compared to TripAdvisor, Angie’s List, and other local directories, people name Yelp as the review site most frequently used when searching for local businesses because they see it as the most influential, most trustworthy and with the highest quality reviews.” This news was picked up and commented on by many, such as Greg Sterling over in Search Engine Land. His response article voiced a few concerns about the study… First and foremost, why weren’t Google… Keep Reading

How to Buy A Top 10 Attorney Award (and Link) from The American Institute of Personal Injury Attorneys

Top 10

Got another call from a client . . . a big client with lots of lawyers . . . asking me about one of his brand spanking new attorneys who has just been bestowed an award as a Top 10 Personal Injury Attorney in his state by The American Institute of Personal Injury Attorneys. My clients question? “I’m not sure I really get this, he’s not even a top 10 attorney in our firm, let alone the entire state.” The nomination came along with the request to send a check for $275 within the next month and information on where the AIPIA… Keep Reading

More Horrific Attorney Marketing

Footer

The online marketing industry continues working hard earning its scummy reputation among lawyers . . . The example below is so outrageous that it looks like a parody.  But its not.  It’s real attorney advertising and someone is paying for it.  (I know because I called and spoke to the attorney behind the site.)  This started with a friend of mine in the SEO industry – Mike Blumenthal – who forwarded me an email with the subject line: gotta love the chutzpa. Fake Third Party Endorsements Attached was a screenshot of a footer for what looked like a law firm website,… Keep Reading

Yelp Sues Law Firm, McMillan Group, for Bogus Reviews

McMillan Homepage

Not long ago I wrote a Search Engine Land post about a law firm suing their SEO for bad results . . . today bring us Yelp going after a law firm for posting fake reviews.  Having run marketing Avvo for about 5 years, I’ve seen all sorts of fake reviews (Avvo had, and I assume still has) a very strong algorithmic and human review spam process.  Yelp clearly has dealt with bogus reviews in the past without reaching for their lawyers.  I thought I’d dig in to see why they changed course this time . . . Yelp goes after McMillan… Keep Reading