Blog Tag: PPC

How to Generate Personal Injury Cases for About $100.

Adwords too Expensive

Alternate Title:  PPC Isn’t Too Expensive – You’re Just Doing it All Wrong I have a variation of this conversation with attorneys all the time: I tried Adwords, but its just crazy expensive. I spent $800 on our first day with Adwords, with no phone calls, so we turned it off. Everyone is in Adwords, its just not worth it. The general consensus among lawyers (many of whom have been burned either by an uninformed agency or their own missteps) is that Adwords is expensive and therefore ineffectual.  But…. the very system they are complaining about is based on a… Keep Reading

Top Announcements From Google Ads & Analytics Innovations Keynote

google-performance-summit-2016-logo

This morning, we tuned into the Google Ads and Analytics Innovations Keynote at the Google Performance Summit. The theme, overwhelmingly, was a focus on mobile;  “mobile is everything” and we’re living in a “mobile-first world.” Here’s what we learned: Upcoming Changes to Google AdWords 50% more ad text. Ads will soon be made up of two 30 character headlines and an expanded description (up to 80 characters). Display ads. Where as currently you (or your designer) must create different ads in different sizes for each device, the process will soon be made much easier. In the future, you will only need to submit… Keep Reading

Google Rolls Out Huge Changes to Search Results

Siberia

Expect your PPC campaigns (and therefore probably your SEO traffic) to go a little haywire this week.  Google has abruptly rolled out a very large change to the search engine results page (SERP) interface…. removing all ads (and apparently everything) from the right rail – see Siberia below. Here’s What We Know The changes impact desktop searches only. There are now four ads above natural search results and three below. The changes only impact “commercial” queries – presumably most of the more transactional legal terms, but probably less so for queries researching a particular issue (see example below). The change… Keep Reading

Why Your PPC Landing Pages Should Be Part of Your Website

lemonlawexperts website screenshot

In the world of legal marketing, we see a general push from our clients to have more than one website. We constantly see law firms with a website for each practice area, or, in this case, separate websites for general use and PPC landing pages. So we reopen the age-old debate – should your law firm have more than one website, specifically for PPC vs non-PPC purposes? Separate domains for PPC landing pages When running PPC campaigns, we’ve heard the experts urge us to have landing pages that are relevant and specific to the content mentioned in your add. But… Keep Reading

7 Reasons You Should Bid on Your Brand Name

Branded Search

When speaking about digital marketing, I’ve been asked time and again if companies should bid on their own brand name in Google AdWords and Bing Ads. “Should we create paid search campaigns based on our brand name? If we rank #1 organically, why pay for traffic that we’re going to get for free anyway? Isn’t it just wasting money?” In short, SEO and PPC, when run together, are greater than the sum of their parts. Of course PPC costs money, and a branded paid search campaign might cannibalize a portion of your organic traffic, but according to a study from… Keep Reading

Introducing the Echo Legal Marketing Platform

Echo- Promo Music! Echo is our amazing new marketing platform. We take the tools that we use every day as an agency for our clients who are paying us $5,000-10,000 a month and we bring them into your law firm. We use video tutorials to provide step by step instructions on how to use them. Sign up for our launch webinar Analytics. How do we use Google Analytics? What do you need to keep an eye on and what metrics matter? How do we use tools like Moz Local and Yext to bolster our local performance? Review Management. How do we make… Keep Reading

Is LawDingo Rolling Over Dead?

LawDingo

I’ve watched the legal lead generation site LawDingo with a level of interest over the past year or so… the company matches prospective clients with an attorney in real time via phone or chat.  This is obviously the direction the industry is moving – as people expect expertise on demand.  Avvo’s foray into Avvo Advisor – which promises “a great attorney on the phone in minutes” is the other big example.   I personally believe the future of legal involves technology bringing lawyers increasingly close to new clients who wouldn’t have otherwise been able to afford counsel. But LawDingo was in… Keep Reading

How To Set Up Pharmaceutical PPC for Law Firms

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According to Adwords Policies, Google restricts the promotion of healthcare-related content such as prescription medication. This does not mean, however, that law firms cannot advertise to those who may have been injured by said prescription drugs. It is possible (and in compliance with AdWords Policies) to run informational ads involving pharmaceutical drugs – if you can figure out how. The key lies in a Pharmaceutical Informational Certification. Here’s how to get one: Step 1. Build your PPC Campaigns Create your PPC campaign like you normally would. You’ll likely encounter your first hurdle if you mention a specific drug name in your ads. You… Keep Reading

You are Foolish if you run Google Adwords but not Bing Ads

Bing vs. Adwords

I went striped bass fishing in Cape Cod last week aboard the Salt Shaker.  Captain Dan, who has been fishing there for about 30 years, has intimate experience with fish, tackle, currents, temperatures and the bay; which means that I’ve pulled in some big stripers each of the last 6 years I’ve been out with him. It turns out Dan is an experienced, savvy online marketer as well.  On the 45 minute ride back from the fishing area, I asked him about how he markets his one man charter business. What follows is a rough recollection of his comments about… Keep Reading