Blog Tag: Pigeon

Moz’s Local Ranking Factors Report

Local Ranking Factors

Every year, I get an email from Moz asking for input into their Local Ranking Factors survey.  The survey is conducted amongst a small group of SEO nerds. Due to the competitiveness of legal marketing, be glad to know our niche is especially well represented- I’m joined by legal marketing geeks, Mike Ramsey, Gyi Tsakalakis and Casey Meraz.  This year, the study came out shortly after Google launched the snack pack (catch up here), so the results are particularly interesting. If you want to geek out, you can read the full Moz study here. Overall Ranking Factors Ranking Factors continue to… Keep Reading

Online Reputation Management: How to do Reviews

Bundle design elements - thumb up, pointer. Vector Eps10.

Reputation management is yet another candidate in a long list of considerations you need to take into account when managing your online presence. In addition to proactively keeping your citations correct, building links, posting fresh content, structuring your site, and on and on, it can be tiring to know there’s one more thing that threatens to undermine your hard work and past successes. But anyone who tells you marketing is easy is a liar. There’s a reason this is our job.   What is reputation management? Why is it important? The concept of reputation management is as simple as it… Keep Reading

Upcoming Google Algorithm Update – Say Goodbye to Doorway Pages


Google announced yesterday that they will soon be releasing a ranking adjustment to address the prevalence of doorway pages and warns “sites with large and well-established doorway campaigns might see a broad impact from this change.” Brace yourself – big things are coming. Due to the pervasiveness of spam within legal, we’re predicting this may be a bigger shakeup than Pigeon (which really only hit spectacularly flagrant local spammers) or even the upcoming mobile change. Wait, what’s a doorway page? In the words of Google, “doorways are sites or pages created to rank highly for specific search queries. They are bad for users because… Keep Reading

Pending Penguin Update – Is Your Site Ready?


A new Penguin update could rollout as early as this week. This is a huge – you need to make sure your site is ready. What is Penguin? Let’s start with the basics… Google uses a number of factors to decide where (if at all) to rank websites in the search results. Site authority is one of the most important of these factors. Google determines site authority by counting backlinks (or links from other websites that link back to your website). In order for your site to show up well, it is very important to have quality backlinks rather than… Keep Reading

New Panda Rollout Helps Lawyers (we hope)


Last evening, Pierre Far from Google announced a new rollout of the Panda algo (remember that Google change targeted towards identifying thin, weak and otherwise low quality content).  Don’t go checking your Google Analytics just yet – the rollout will take a week to full deploy and impact 3-5% of search queries. Most notably Far announced: This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice. So it is interesting that in a very brief statement about Panda, Google is specifically calling out benefits to the little guys.  Reading the tea leaves here,… Keep Reading

The Pigeon Mess . . .


Last Thursday, Google quietly released a new algo update targeting improved search results that had a local component (i.e. almost all legal related searches).  Note that Pigeon impacts both local and natural searches – so the reach for law firms is very significant.  The early results are in to Pigeon and they aren’t pretty. Here’s why: Pigeon Favors Directories Over Law Firms Like the most recent Panda algo update, Pigeon seems to have favored directories over the actual businesses in these directories.  There is widespread agreement among local search geeks – Mihm, Blumenthal, Shotland and more that directories have indeed benefited…. Keep Reading

Latest Google Algo Change Hits Local: Pigeon

Pigeon Update

Google local results have long been a mess; complicated by semi-annual rebranding.  Frankly, local results have been a hodgepodge of mistakes and spam, so I’m not surprised to see an algo update – pushed out quietly late Thursday night. What exactly changed?  It’s very hard to say, as the announcement was phrased as the lovechild of geek and marketing speak that even I can’t decipher anything substantive: “the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction,… Keep Reading