Blog Tag: Panda

Is Your Blog Destroying Your Website’s Performance?

Content Hell

Legal Marketing SEOs have been saying it for years:  “Content is King”.  We’ve blamed the failure of our clients marketing efforts on the clients:  “the reason your site isn’t delivering is because you aren’t writing enough content.”  “You need to blog more.”   “Your site is SEO’d, you just need to write more.” Here’s the dirty secret:  there is plenty of legal content out on the web.  In fact, I dare you to find a piece of legal content that doesn’t have over 100 pages on law firm websites optimized for it.  Its not the content stupid.  I wrote extensively… Keep Reading

LinkedIn Publishing Won’t Eat Up Your SEO Traffic (and you won’t get Google penalized either)


Three weeks ago, Kevin O’Keefe posted a question on Facebook – the corresponding answers, of which there were 21, dug deep into SEO theories concerning duplicate content, canonicalization, rewritten summaries, excerpts, site authority and Google Panda penalties. First, Kevin’s Question: Anyone else looking at re-posting blog posts from your blog on LinkedIn’s publishing platform? I could see lawyers and other professionals wanting to re-post a blog post from their blog to “LinkedIn Publishing” and — and vice versa. I see some people even advising to auto-post content from your blog to LinkedIn — though I am not certain how that is… Keep Reading

What to do When FindLaw Pulls the Plug on Your Website

Kendall's New WordPress Site

Want to see the world’s ugliest law firm website? That’s what Kendall Coffman’s FindLaw website looked like on Tuesday.  What follows demonstrates how Kendall was able to get his site (admittedly stripped down) back up and running with 21 hours. 1:27 PM Tuesday I receive an email from Kendall. I have been in a dispute with Findlaw for several months now, and Findlaw has decided to “take down” my website.  My site was, and if you go there, you will see nothing except maybe error messages. 2:02 PM Phone Call I give Kendall a call – what follows are my… Keep Reading

New Panda Rollout Helps Lawyers (we hope)


Last evening, Pierre Far from Google announced a new rollout of the Panda algo (remember that Google change targeted towards identifying thin, weak and otherwise low quality content).  Don’t go checking your Google Analytics just yet – the rollout will take a week to full deploy and impact 3-5% of search queries. Most notably Far announced: This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice. So it is interesting that in a very brief statement about Panda, Google is specifically calling out benefits to the little guys.  Reading the tea leaves here,… Keep Reading

FindLaw Websites Crushed by Panda 4

Findlaw Alexa

On Tuesday, I posted about Google’s roll-out of Panda 4 – an algorithm update targeting spammy, thin, duplicative content and postulated that this was going to really shake up the legal industry.  It turns out, that was an understatement. Early results are showing that this algo update has had the largest ever impact across the legal industry. The algo changes start with my friends in Eagen, Minnesota at FindLaw (and unfortunately, probably many of their website clients). Decimated by Panda 4 I was curious to see what happened to FindLaw’s traffic after Panada 4 rolled out, as the legal… Keep Reading

Panda 4.0 Update – Lawyers Edition

Alan Bleiweiss

Did your front desk phone stop ringing suddenly today? Yesterday Google announced the launch of Panda 4.0 update – an update designed to further strengthen the quality of content they drive users to.  (Read that backwards:  Google is taking even more aggressive steps to filter out sites that deliver low quality garbage content.) While this is an on-going roll-out, some results are already in and they are striking. Alan Bleiweiss (as far as I’m concerned the web’s best Forensic SEO auditor) shared the Google Analytics data below showing just how massive an impact Panda can have on some sites.  What’s… Keep Reading

The Last 30 Days in Search – A March 2014 Recap


Each month there’s a ton of new articles published on the web regarding the latest news and trends in search marketing. Sometimes that news has to do with a Google algorithm update that can have huge ramifications for your business, and how you go about marketing on the Internet. Sometimes that news is about the latest tools, or best practices in search. And sometimes that news can be a simple statement from a well-known bigwig like Matt Cutts, but it can hint toward future updates, and give insight into Google’s perspective on search. As marketers who serve the legal industry,… Keep Reading

Legal Marketing in 2014: The Only Thing You Need to Know


Now is the time of year when professional predictions, resolutions and prognostications appear across the legal marketing blogging landscape.  In the ever-changing SEO industry, correctly guessing the newest new thing is very effective. As far as I’m concerned there’s only one thing you need to know about online marketing in 2014:  Matt is mad. In 2013, the head of Google’s anti-webspam team (and unofficially, chief industry PR spokesperson), Matt Cutts, hammered the SEO industry with anit-spam algorithm updates.  And while Google started sharing these algo code name updates back in 2011; through 2013 we saw these names go from project… Keep Reading

SEO Regicide: Content the King is Dead

Content is Dead

Content content content. “You need more content.”  “You need to rewrite news articles every day!” “You need to blog more.” “Publish or perish.” “Google launched Hummingbird – you need to write FAQs!” Psssssst . . . . lawyers . . .  all of the SEO experts are telling you (and all of your competitors) the same thing.  And like compliant lemmings, you are all doing the same thing. Psssssst . . .  It doesn’t work anymore. The Rise and Fall of the Content Dynasty The genesis for the focus on content began about 5 years ago.  Changes in consumer search… Keep Reading

LawyerEdge Website Underperforming? A Cautionary Tale of Duplicate Content

Duplicate content

Having trouble figuring out why your website isn’t getting more traffic?  Its possible the content on your site has simply been cut and pasted from another site – rending your SEO impotent. Law Firm Website Almost Invisible Initially, I couldn’t figure out why the law firm’s site was performing so badly – the technology was fine, the content seemed fairly well written and there was a reasonable link profile.  Despite this, the site was averaging less than 2 visitors a day from unbranded natural search –  and very few of those visitors were landing on the practice area pages.  Digging… Keep Reading