Blog Tag: Moz

Moz’s Local Ranking Factors Report

Local Ranking Factors

Every year, I get an email from Moz asking for input into their Local Ranking Factors survey.  The survey is conducted amongst a small group of SEO nerds. Due to the competitiveness of legal marketing, be glad to know our niche is especially well represented- I’m joined by legal marketing geeks, Mike Ramsey, Gyi Tsakalakis and Casey Meraz.  This year, the study came out shortly after Google launched the snack pack (catch up here), so the results are particularly interesting. If you want to geek out, you can read the full Moz study here. Overall Ranking Factors Ranking Factors continue to… Keep Reading

Introducing the Echo Legal Marketing Platform

Echo- Promo Music! Echo is our amazing new marketing platform. We take the tools that we use every day as an agency for our clients who are paying us $5,000-10,000 a month and we bring them into your law firm. We use video tutorials to provide step by step instructions on how to use them. Sign up for our launch webinar Analytics. How do we use Google Analytics? What do you need to keep an eye on and what metrics matter? How do we use tools like Moz Local and Yext to bolster our local performance? Review Management. How do we make… Keep Reading

Online Reputation Management: How to do Reviews

Bundle design elements - thumb up, pointer. Vector Eps10.

Reputation management is yet another candidate in a long list of considerations you need to take into account when managing your online presence. In addition to proactively keeping your citations correct, building links, posting fresh content, structuring your site, and on and on, it can be tiring to know there’s one more thing that threatens to undermine your hard work and past successes. But anyone who tells you marketing is easy is a liar. There’s a reason this is our job.   What is reputation management? Why is it important? The concept of reputation management is as simple as it… Keep Reading

8 Questions to Determine if your SEO Expert is… an SEO Expert

bambino con baffi finti

What follows is an admittedly arrogant post.  And I’m transgressing on a principle I teach my kids – you can’t build yourself up by knocking others down.  BUT… I keep talking to law firms, flummoxed by the lack of results from their SEO experts, only to find some really rudimentary mistakes.  What follows are a few questions to suss out just how expert your SEO talent really is. 1.  My site was hit by a Penguin Penalty – how do I get my traffic back? Platitudes around the disavow process are often the answer to this question – and while disavow… Keep Reading

Citations – Overlooked Boon for Legal Industry

4 Citations Local Pack

What is a citation? Citations are a key determinate of your firm’s success in local search engine optimization. Definition – mention of your business name, address, and (ideally) your phone number on webpages across the Internet. The distinguishing factor of a citation: a link to your website is not required. Citations come in different forms. It could be a mention of your business name all by itself; a mention of your name and phone number; name, phone number and physical address; or name, phone number, physical address and website link. The two main types of citations are structured and unstructured…. Keep Reading

The Last 30 Days in Search – A March 2014 Recap


Each month there’s a ton of new articles published on the web regarding the latest news and trends in search marketing. Sometimes that news has to do with a Google algorithm update that can have huge ramifications for your business, and how you go about marketing on the Internet. Sometimes that news is about the latest tools, or best practices in search. And sometimes that news can be a simple statement from a well-known bigwig like Matt Cutts, but it can hint toward future updates, and give insight into Google’s perspective on search. As marketers who serve the legal industry,… Keep Reading

Yelp Sues Law Firm, McMillan Group, for Bogus Reviews

McMillan Homepage

Not long ago I wrote a Search Engine Land post about a law firm suing their SEO for bad results . . . today bring us Yelp going after a law firm for posting fake reviews.  Having run marketing Avvo for about 5 years, I’ve seen all sorts of fake reviews (Avvo had, and I assume still has) a very strong algorithmic and human review spam process.  Yelp clearly has dealt with bogus reviews in the past without reaching for their lawyers.  I thought I’d dig in to see why they changed course this time . . . Yelp goes after McMillan… Keep Reading

Hot off the Press: Local Ranking Factors – Lawyer Edition

Local Ranking Factors

Every year, I’m honored to be among a handful of SEOs surveyed by local search expert, David Mihm to ID ranking factors that contribute to Local Rankings.  David’s survey has just come out on Moz and is worth a detailed look by any attorneys competing for business at a local level attorneys. This year, the survey was broken into two components – foundational Local Optimization and Local for competitive markets. Some highlights below: Local is as complex and multifaceted (if not more so) as natural search. The foundations of local optimization have stayed essentially the same – there was no game changer… Keep Reading