Legal Connect with Google Workshop – Two October Events

Victoria Fabiano, Google Strategic Partner Manager

We’re happy to announce not one, but two Legal Connect with Google events for October. This is a free, day-long, hands-on Workshop specifically designed to assist lawyers in evaluating their online marketing effectiveness.  Classes are focused on local, natural and paid search and are taught by Google employees and Mockingbird founder, Conrad Saam. So if you wanted to attend the pilot event this week at Google HQ in Mountainview, but were unable to, there’s now a second and third chance. Dates and Venues October 7 and 8 in New Orleans.   Details and Sign Up October 17th in Google’s New York… Keep Reading

Review of Google’s Possum Algo Update with Joy Hawkins

Joy Hawkins

Local SEO rockstar, Joy Hawkins and I discuss Possum – the unfortunately named Google algo update impacting local SERP results.  While we have seen Possum as a win for most of our clients – Possum seems to impact businesses in shared locations with multiple providers in the same categories.  This includes practitioner listings.  Listen along for more details and get a surprise opportunity to hear me defending FindLaw! UPDATE: “the unfortunately named…..” – turns out this was coined by…… wait for it….. Joy and Darren (among others).  Nothing like insulting your guest.  My coworkers are enjoying my foot in mouth… Keep Reading

SEO Ranking Upheaval


While there’s no official word yet – SEO nerds around the world are chattering about two large algo updates happening right now.  And I’ve fielded no fewer than three chats/emails/phone calls  from lawyers wondering whats going on.  So what’s going on? The two different algo updates are impacting both natural and local search (and these two are driven by mostly independent factors.)  In the organic search world There’s speculation if this is a Penguin update, or the core algo update – and again, no word from Google confirming anything.  On the local side – and this is a bigger deal for… Keep Reading

Seattle DUI Lawyers stripping for $1.99 a minute?

unintended porn

OK… admittedly a clickbaity title, but wait for the punchline…. So….. spam is prevalent in the local results. We’ve known this for ages and its been a problem the search engines have been trying (with some level of success) to crack down on. Frequently its an out-of-town competitor pretending to have a larger geographic footprint than they actually do.  Sometimes, its an attorney trying to double dip with multiple “offices” within a single city.  We’ve also seen directory domains hijacked and used Now…. we’ve turned to porn. Looking for a Seattle DUI lawyer?  Try the third result here, just a… Keep Reading

Google Rolls Out Huge Changes to Search Results


Expect your PPC campaigns (and therefore probably your SEO traffic) to go a little haywire this week.  Google has abruptly rolled out a very large change to the search engine results page (SERP) interface…. removing all ads (and apparently everything) from the right rail – see Siberia below. Here’s What We Know The changes impact desktop searches only. There are now four ads above natural search results and three below. The changes only impact “commercial” queries – presumably most of the more transactional legal terms, but probably less so for queries researching a particular issue (see example below). The change… Keep Reading

Best Free Legal Directories: 2016

Birdie Rating 5

There are thousands of legal directories out on the web and more popping up each day. Some are awesome and some are atrocious. In this post we’ll focus on what Mockingbird has deemed as the best free legal directories from 2015.  Why best?  Because they deliver … clients, or search authority that delivers clients.  But mostly… clients. First, let’s review 4 compelling reasons every lawyer should be actively creating listings on these sites. Clients – As with any marketing effort, your end goal is to gain more clients at a lower cost. It doesn’t get easier or more cost-efficient than… Keep Reading

Moz’s Local Ranking Factors Report

Local Ranking Factors

Every year, I get an email from Moz asking for input into their Local Ranking Factors survey.  The survey is conducted amongst a small group of SEO nerds. Due to the competitiveness of legal marketing, be glad to know our niche is especially well represented- I’m joined by legal marketing geeks, Mike Ramsey, Gyi Tsakalakis and Casey Meraz.  This year, the study came out shortly after Google launched the snack pack (catch up here), so the results are particularly interesting. If you want to geek out, you can read the full Moz study here. Overall Ranking Factors Ranking Factors continue to… Keep Reading

Introducing the Echo Legal Marketing Platform

Echo- Promo Music! Echo is our amazing new marketing platform. We take the tools that we use every day as an agency for our clients who are paying us $5,000-10,000 a month and we bring them into your law firm. We use video tutorials to provide step by step instructions on how to use them. Sign up for our launch webinar Analytics. How do we use Google Analytics? What do you need to keep an eye on and what metrics matter? How do we use tools like Moz Local and Yext to bolster our local performance? Review Management. How do we make… Keep Reading

The Snack Pack – A Follow Up


Earlier this month, Google shook up search results by creating what is now being referred to as the local “snack pack” (you can read the Mockingbird coverage of the changes here). And no, for those of you reading this before lunch, unfortunately this is not Google’s way of announcing they will now be delivering pudding. As shown in the image below from Casey Meraz, local business listings, previously shown in a local pack of 7 listings, have now been limited to a 3-business “snack pack.”   Like most changes to search results, many in the SEO industry are seconds away… Keep Reading

HOT: Google Updates Local Results

Local Search Marketing Ahead!

Fresh from the web comes this update about Google’s recent changes to the local pack. The local 3-pack Google’s local results, AKA the “Local” or “Map” pack, just got streamlined from seven results to three. What is it? The “Local Pack” is the list that appears on the left of your screen when you search Google for a local service or business. As an example, here’s an image from a post last year: What’s Changed? As you’ll note below, the local pack just slimmed down. It lost four listings, doesn’t feature a phone number and no longer shows the Google+… Keep Reading