Blog Tag: LinkedIn

Introducing the Echo Legal Marketing Platform

Echo- Promo Music! Echo is our amazing new marketing platform. We take the tools that we use every day as an agency for our clients who are paying us $5,000-10,000 a month and we bring them into your law firm. We use video tutorials to provide step by step instructions on how to use them. Sign up for our launch webinar Analytics. How do we use Google Analytics? What do you need to keep an eye on and what metrics matter? How do we use tools like Moz Local and Yext to bolster our local performance? Review Management. How do we make… Keep Reading

Case Study: How To Do Social For Lawyers

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If we’ve said it once, we’ve said it 1,000 times: social media doesn’t work in legal. (Seriously – we’ve said it here, and here, and here, and we have a running office joke that we’re going to fix all of our client’s problems by curating Pinterest boards.) What follows is a tale of extraordinary social media success; the story of a law firm that multiplied their traffic by 1800% overnight with one blog post. The aforementioned client isn’t new to the Internet – they’ve been doing quite well for themselves for years. Here is their all traffic graph for January… Keep Reading

LinkedIn Publishing Won’t Eat Up Your SEO Traffic (and you won’t get Google penalized either)

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Three weeks ago, Kevin O’Keefe posted a question on Facebook – the corresponding answers, of which there were 21, dug deep into SEO theories concerning duplicate content, canonicalization, rewritten summaries, excerpts, site authority and Google Panda penalties. First, Kevin’s Question: Anyone else looking at re-posting blog posts from your blog on LinkedIn’s publishing platform? I could see lawyers and other professionals wanting to re-post a blog post from their blog to “LinkedIn Publishing” and — and vice versa. I see some people even advising to auto-post content from your blog to LinkedIn — though I am not certain how that is… Keep Reading

Every Social Media Consultant is Lying to You

Social Media Marketing For Lawyers

Lawyers – I’ll let you in on a secret . . . . Social Media Marketing Doesn’t Work for You There, I said it. We’ve done it to you again – the self proclaimed mavens, experts, gurus and (self) published authors who peddle social media marketing to you guys have been lying. Or we just don’t understand how marketing works in legal.  But probably we’re lying – because we’d really like to cash your retainer to help you republish your blog posts on your Facebook page, even though there are plenty of tools that will automate that process for free.  Just… Keep Reading