Blog Tag: Linkbuilding

The .law TLD Sales Conspiracy


Lawyers – you’ve been duped into buying the new .lawyer, .attorney, and .law TLDs by a conspiracy of numerous “studies” all citing the same bogus example: Jacksonville.Attorney.  This newly launched domain, with the new .attorney TLD, was deliberately manipulated to suggest its success in SEO rankings was due to the new .attorney TLD.  This “case study” was  then shopped aggressively to the media and used as an erroneous example to sell more domains to unsuspecting attorneys. I first became aware of the Jacksonville example when a lawyer forwarded me a glossy printed brochure from Rightside – a reseller of the new TLDs… Keep Reading

6 Content Marketing Tactics for Lawyers that Actually Work

Time For New Content Concept

You may have heard that content is an essential element to driving traffic to your site. The problem is that most content out there just doesn’t cut it. You need to create unique and engaging content will make people want to share and/or link to it–the kind of content that Google notices and rewards websites for. The question is, how do you get those links? As an attorney, it can seem like a struggle, especially when content from other “sexier” verticals are vying for attention, shares, and those ever elusive links. As an attorney, however, you have knowledge and expertise that,… Keep Reading

Moz’s Local Ranking Factors Report

Local Ranking Factors

Every year, I get an email from Moz asking for input into their Local Ranking Factors survey.  The survey is conducted amongst a small group of SEO nerds. Due to the competitiveness of legal marketing, be glad to know our niche is especially well represented- I’m joined by legal marketing geeks, Mike Ramsey, Gyi Tsakalakis and Casey Meraz.  This year, the study came out shortly after Google launched the snack pack (catch up here), so the results are particularly interesting. If you want to geek out, you can read the full Moz study here. Overall Ranking Factors Ranking Factors continue to… Keep Reading

Why Your Content Sends You Zero Traffic


“So I’ve been blogging for a few months now. Why am I not getting any traffic?” One of the most persistent myths in online marketing is that creating content will always lead to more traffic. Content is essential, yes, but with over 2 million blog posts popping up every day, the answer is likely that Google thinks one of those other 1,999,999 posts is more worthy of directing traffic to. I know it sounds harsh, but hear me out. It doesn’t mean that your content is poor. Nor does it mean that it doesn’t deserve to rank. It simply means that the criteria Google uses to evaluate whether your content is… Keep Reading

Linkwheel Spam, The Truth Network and Judith Swift

Linkwheel 2

The purpose of this post is to demonstrate just how far the search engines have to go in combating spam.  (Alternatively, its a callout to force the issue for law firms to make a very careful decision about where you want to stand on the black hat vs. white hat tactical spectrum.) Mockingbird sees a lot of legacy spam tactics; in fact a large portion of our engagements start with what we internally call Janitorial SEO – cleaning up the messes generated by previous agencies to regain lost business. Every now and then we see one of those ancient tactics that still seems to work. What… Keep Reading

How to Buy A Top 10 Attorney Award (and Link) from The American Institute of Personal Injury Attorneys

Top 10

Got another call from a client . . . a big client with lots of lawyers . . . asking me about one of his brand spanking new attorneys who has just been bestowed an award as a Top 10 Personal Injury Attorney in his state by The American Institute of Personal Injury Attorneys. My clients question? “I’m not sure I really get this, he’s not even a top 10 attorney in our firm, let alone the entire state.” The nomination came along with the request to send a check for $275 within the next month and information on where the AIPIA… Keep Reading

The Attorneys ATM – SPAMMY SEO Marketing


I was doing a backlink check on a law firm site today and ran into link SPAM at a level so rudimentary and flagrant that I was incredulous that it was still around. This SPAM is so basic, it might serve as a good lesson on how SEO’s manually diagnose toxic links . . . . I found a a link to a DUI law firm’s site . . . on the domain  As the frim was neither in California nor in spinal injuries, this started to smell a little fishy – as did the Title Tag, which had nothing… Keep Reading

FindLaw Selling Pre-SEO’d Websites


Want to rank #1 for a highly competitive search term immediately?  FindLaw has your answer. FindLaw is now offering pre-built Websites – essentially high ranking law firm websites with no owner – being sold to the highest bidder.  And by “high ranking” I mean high ranking in the search engines. Here’s excerpts from a FindLaw email forwarded to me by a lawyer wondering how much he should pony up for a site that was already a ranking winner: look at this link and let me know what you think once you open the first organic (under top PPC adds). This… Keep Reading

Richard Jacobs & Speakeasy Marketing – SPAMMY Legal Internet Marketer

Guarantee - Speakeasy Marketing

I just got an email from a client asking for direction on a link building opportunity.  This from my client: Conrad, we just got this message regarding link building. As we clearly know nothing about this I defer to your expertise. Thanks, And here’s the request, from Andrew Hudson of Speakeasy Marketing  – submitted completely cold to an online form on my client’s website.  I’ve boldfaced the most egregious parts: From Our Law Firm to Yours – a Request Hi, I work for 40 different attorneys throughout The United States, and I have a simple proposition that will benefit your… Keep Reading

Legal Marketing in 2014: The Only Thing You Need to Know


Now is the time of year when professional predictions, resolutions and prognostications appear across the legal marketing blogging landscape.  In the ever-changing SEO industry, correctly guessing the newest new thing is very effective. As far as I’m concerned there’s only one thing you need to know about online marketing in 2014:  Matt is mad. In 2013, the head of Google’s anti-webspam team (and unofficially, chief industry PR spokesperson), Matt Cutts, hammered the SEO industry with anit-spam algorithm updates.  And while Google started sharing these algo code name updates back in 2011; through 2013 we saw these names go from project… Keep Reading