Why Does Scorpion Think Your Data is Theirs?

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I received a disappointing email today from a law firm who I’ve been helping assess the efficacy of their current marketing efforts with Scorpion.  Our discovery process centers around performance through Google Analytics and I find again and again agencies who have failed to a) add GA to their clients’ sites (FindLaw is notorious for this) b)refuse to provide any access to the account or c) fallaciously believe that the law firm’s data actually belongs to the agency.  The latter is the case we are dealing with for this Scorpion client. But let’s stop first and make these points very clear…. Keep Reading

6 (not scary) Steps to Setting Up a Google Account [Gmail] with an already existing Email.

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Be honest: how many email accounts do you have? Now actually be honest: How many email accounts do you use? If your answer is “one” to both questions, congratulations! You win at the internet! If it took you a while to count, please read on. Logging in to tools is a major reason why many of us have multiple email accounts. Things like Google Analytics, Search Console, Google My Business, Google +, and Bing Webmaster tools all require emails registered with either Google or Microsoft to gain access. Nobody has time to keep track of all of this (unless we… Keep Reading

A/B Testing: How To Improve Contact Page Conversions Using Google Analytics

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What Is A/B Testing? In our context, an A/B test is an experiment that tests two different variants of a webpage against each other to determine which one will deliver better results (more form-fill submissions, more phone calls, longer session time, etc.) The two different versions of the page will be randomly served to users on the website to determine the winner based on statistically accurate data. How Can I Use A/B Testing On Your Website? One of the best, most impactful ways to use A/B testing is on your website’s contact page. Currently, we’re running A/B tests across all… Keep Reading

Top Announcements From Google Ads & Analytics Innovations Keynote

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This morning, we tuned into the Google Ads and Analytics Innovations Keynote at the Google Performance Summit. The theme, overwhelmingly, was a focus on mobile;  “mobile is everything” and we’re living in a “mobile-first world.” Here’s what we learned: Upcoming Changes to Google AdWords 50% more ad text. Ads will soon be made up of two 30 character headlines and an expanded description (up to 80 characters). Display ads. Where as currently you (or your designer) must create different ads in different sizes for each device, the process will soon be made much easier. In the future, you will only need to submit… Keep Reading