A/B Testing: How To Improve Contact Page Conversions Using Google Analytics


What Is A/B Testing? In our context, an A/B test is an experiment that tests two different variants of a webpage against each other to determine which one will deliver better results (more form-fill submissions, more phone calls, longer session time, etc.) The two different versions of the page will be randomly served to users on the website to determine the winner based on statistically accurate data. How Can I Use A/B Testing On Your Website? One of the best, most impactful ways to use A/B testing is on your website’s contact page. Currently, we’re running A/B tests across all… Keep Reading

Top Announcements From Google Ads & Analytics Innovations Keynote


This morning, we tuned into the Google Ads and Analytics Innovations Keynote at the Google Performance Summit. The theme, overwhelmingly, was a focus on mobile;  “mobile is everything” and we’re living in a “mobile-first world.” Here’s what we learned: Upcoming Changes to Google AdWords 50% more ad text. Ads will soon be made up of two 30 character headlines and an expanded description (up to 80 characters). Display ads. Where as currently you (or your designer) must create different ads in different sizes for each device, the process will soon be made much easier. In the future, you will only need to submit… Keep Reading