Blog Tag: Facebook

#Hashtag Idiocy: #JustBecauseYouDon’tUnderstandItDoesn’tMeanYouShouldDoIt

hattag-words

Most of the time, when people drop hashtags all over their posts and tweets, like rabbits pooping in a garden, they are really saying: “I don’t really know how social media works, but it seems to be a big deal, so I’m going to drop a “#” in front of random words.  #IGetSocialMedia #Really #Hashtag” Sometimes it means, “I really don’t get this so I decided to hire someone to do it for me (its, just that they don’t understand it either, but I don’t know that.” The proliferation of hashtags in legal marketing, without a clear understanding of how they… Keep Reading

Moz’s Local Ranking Factors Report

Local Ranking Factors

Every year, I get an email from Moz asking for input into their Local Ranking Factors survey.  The survey is conducted amongst a small group of SEO nerds. Due to the competitiveness of legal marketing, be glad to know our niche is especially well represented- I’m joined by legal marketing geeks, Mike Ramsey, Gyi Tsakalakis and Casey Meraz.  This year, the study came out shortly after Google launched the snack pack (catch up here), so the results are particularly interesting. If you want to geek out, you can read the full Moz study here. Overall Ranking Factors Ranking Factors continue to… Keep Reading

Facebook Advertising: The Importance of Extreme Targeting

Mudder

Many lawyers and law firms are hearing about the upside of Facebook advertising – and the trick here is to use Facebook to deliver extremely targeted  ads.  And I can’t emphasize the importance of the phrase extremely targeted here.  This really is a needle in the Facebook haystack you are looking for and targeting includes both geo and demo and requires pretty good timing too.  And often, you’ll get it all wrong – which is why having a reporting infrastructure that tells you when its working instead of burning money is of utmost importance. And remember – in legal – the… Keep Reading

Introducing the Echo Legal Marketing Platform

Echo- Promo Music! Echo is our amazing new marketing platform. We take the tools that we use every day as an agency for our clients who are paying us $5,000-10,000 a month and we bring them into your law firm. We use video tutorials to provide step by step instructions on how to use them. Sign up for our launch webinar Analytics. How do we use Google Analytics? What do you need to keep an eye on and what metrics matter? How do we use tools like Moz Local and Yext to bolster our local performance? Review Management. How do we make… Keep Reading

Case Study: How To Do Social For Lawyers

social-media-buttons

If we’ve said it once, we’ve said it 1,000 times: social media doesn’t work in legal. (Seriously – we’ve said it here, and here, and here, and we have a running office joke that we’re going to fix all of our client’s problems by curating Pinterest boards.) What follows is a tale of extraordinary social media success; the story of a law firm that multiplied their traffic by 1800% overnight with one blog post. The aforementioned client isn’t new to the Internet – they’ve been doing quite well for themselves for years. Here is their all traffic graph for January… Keep Reading

8 Questions to Determine if your SEO Expert is… an SEO Expert

bambino con baffi finti

What follows is an admittedly arrogant post.  And I’m transgressing on a principle I teach my kids – you can’t build yourself up by knocking others down.  BUT… I keep talking to law firms, flummoxed by the lack of results from their SEO experts, only to find some really rudimentary mistakes.  What follows are a few questions to suss out just how expert your SEO talent really is. 1.  My site was hit by a Penguin Penalty – how do I get my traffic back? Platitudes around the disavow process are often the answer to this question – and while disavow… Keep Reading

Every Social Media Consultant is Lying to You

Social Media Marketing For Lawyers

Lawyers – I’ll let you in on a secret . . . . Social Media Marketing Doesn’t Work for You There, I said it. We’ve done it to you again – the self proclaimed mavens, experts, gurus and (self) published authors who peddle social media marketing to you guys have been lying. Or we just don’t understand how marketing works in legal.  But probably we’re lying – because we’d really like to cash your retainer to help you republish your blog posts on your Facebook page, even though there are plenty of tools that will automate that process for free.  Just… Keep Reading