Blog Tag: Email

6 (not scary) Steps to Setting Up a Google Account [Gmail] with an already existing Email.

google account create new account login

Be honest: how many email accounts do you have? Now actually be honest: How many email accounts do you use? If your answer is “one” to both questions, congratulations! You win at the internet! If it took you a while to count, please read on. Logging in to tools is a major reason why many of us have multiple email accounts. Things like Google Analytics, Search Console, Google My Business, Google +, and Bing Webmaster tools all require emails registered with either Google or Microsoft to gain access. Nobody has time to keep track of all of this (unless we… Keep Reading

Online Reputation Management: How to do Reviews

Bundle design elements - thumb up, pointer. Vector Eps10.

Reputation management is yet another candidate in a long list of considerations you need to take into account when managing your online presence. In addition to proactively keeping your citations correct, building links, posting fresh content, structuring your site, and on and on, it can be tiring to know there’s one more thing that threatens to undermine your hard work and past successes. But anyone who tells you marketing is easy is a liar. There’s a reason this is our job.   What is reputation management? Why is it important? The concept of reputation management is as simple as it… Keep Reading

Why It Takes 5 Years for Email to Generate 1 Law Firm Client

Email Sales Funnel

Fortunately, lawyers haven’t stumbled all over themselves in a rush to adopt email marketing in the same way they have social media . . . BUT I still see email marketing being pitched as a primary client development tool.  And rarely does the email newsletter pan out.  The reality is, there are many many steps in the law firm email sales funnel – and every step can torpedo this channel. Here’s the simple math you need to consider when investing in an email marketing campaign: Decay Rate of Email List:  Emails don’t tend to hang around for long – people change… Keep Reading

Lawyers: Your Email Marketing Channel (Might) be Dead

Gmail Tabs

In May, Google started rolling out a new interface for gmail  that organized email into five different buckets, accessed via tabs  – including one marked “promotional”.   The promotional category includes all email focused on deals, offers and almost everything sent en masse from email service providers.  This new interface is being rolled out to Gmail’s 126 million US subscribers. Make now doubt about it – email – the super low cost, high ROI channel, is now less effective.  (The cynic in me suggests that Google’s move is part user experience and part an attempt to shift yet more ad dollars… Keep Reading