Blog Tag: Design

The .law TLD Sales Conspiracy


Lawyers – you’ve been duped into buying the new .lawyer, .attorney, and .law TLDs by a conspiracy of numerous “studies” all citing the same bogus example: Jacksonville.Attorney.  This newly launched domain, with the new .attorney TLD, was deliberately manipulated to suggest its success in SEO rankings was due to the new .attorney TLD.  This “case study” was  then shopped aggressively to the media and used as an erroneous example to sell more domains to unsuspecting attorneys. I first became aware of the Jacksonville example when a lawyer forwarded me a glossy printed brochure from Rightside – a reseller of the new TLDs… Keep Reading

Be the Most Accessible Lawyer You Know

color perception blocks

Advance on this post: I recently had the opportunity to design a website for a client that works with individuals and families that have experienced a traumatic brain injury. Different from our typical client, this pro-bono project was made possible by Mockingbird 1% for Good — part of our ongoing effort to make the world a little better for everyone. This project has been a welcome doorway into the world of web accessibility. I quickly learned how little I knew, and how strongly the lessons I learned applied to the legal industry. Thanks to the patience and assistance of a… Keep Reading

Introducing the Echo Legal Marketing Platform

Echo- Promo Music! Echo is our amazing new marketing platform. We take the tools that we use every day as an agency for our clients who are paying us $5,000-10,000 a month and we bring them into your law firm. We use video tutorials to provide step by step instructions on how to use them. Sign up for our launch webinar Analytics. How do we use Google Analytics? What do you need to keep an eye on and what metrics matter? How do we use tools like Moz Local and Yext to bolster our local performance? Review Management. How do we make… Keep Reading

Put a Bird on It: Making Your Legal Imagery Soar

Portlandia Put a Bird on It

Put a bird on it. There is a reason that this phrase from the quirky Portland-based show has stuck around — well there are two reasons: By placing a bird image on clothing, bags, and otherwise utilitarian items, they became elevated to art, perceived as inviting and worth more. Short lesson: images matter. A once whimsical image that provided visual intrigue & lightness to mundane designs got overused. It is now a tired stereotype. It represents a lack of imagination and creativity. Short lesson: don’t put a bird on it…And let go of overused stock photography. Why You Care Images… Keep Reading

Google Will Now Use Mobile-Friendliness as a Ranking Factor

Mockingbird Google Mobile Test

Over the last few months Google has alluded to the importance of a mobile friendly (responsive) design. Now we know why. In Google’s own words, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” Google will also “begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed.” That’s right — Google will once again shake up the Internet world with an algorithmic ranking update, and this time they’re giving us a warning. What does mobile-friendliness as a ranking signal mean? Google considers a multitude… Keep Reading

On Design . . . and the new Mockingbird Logo


I’m aesthetically challenged.  I’m intimidated by art museums and can’t draw much more than stick figures. But, I know good design when I see it. In fact most people do.  And there’s a commonality in the understanding of good design that is impossible to explain.  Its that snap judgement explained in the book Blink that typifies the iPhone, timberframe houses, Cervelo triathlon bikes, Eames furniture and the Tesla.  Like porn, you can’t define it but you know it when you see it. For a while, I’ve wanted to add a splash of color to our otherwise dull logo (we call… Keep Reading