Blog Tag: Content

Latest Fallacy: Technical SEO is Dead


Update: Excuse the language that follows, but when alleged experts post dangerously inaccurate recommendations with consequences that can decimate a small business, it gets my hackles up. Over the past week there have been two moronic posts circulated about the uselessness of technical SEO.  The first, by Clayburn Griffin, was surprisingly on Search Engine Land:  The role technical SEO should play: It’s makeup.  The article was dumb, misleading, misinformed and spectacularly sexist – essentially positing that the only reason agencies engage in technical best practices was to doll themselves up for a date with an apparently stupid prospective client, who will be… Keep Reading

The .law TLD Sales Conspiracy


Lawyers – you’ve been duped into buying the new .lawyer, .attorney, and .law TLDs by a conspiracy of numerous “studies” all citing the same bogus example: Jacksonville.Attorney.  This newly launched domain, with the new .attorney TLD, was deliberately manipulated to suggest its success in SEO rankings was due to the new .attorney TLD.  This “case study” was  then shopped aggressively to the media and used as an erroneous example to sell more domains to unsuspecting attorneys. I first became aware of the Jacksonville example when a lawyer forwarded me a glossy printed brochure from Rightside – a reseller of the new TLDs… Keep Reading

How to Sound Like an SEO Expert (without really knowing anything)

SEO Consultant Balderdash Translator

So, this post comes courtesy of a phone call I had yesterday with a prospective client.  It started out like many: I’m not sure what I actually get for my monthly SEO retainer. A little investigation and I found a huge mess….. which in turn led to a Facebook missive: That awkward moment when you have to tell a law firm that their previous agency’s $5,000/month SEO budget didn’t pay for H1s or Title Tags. Perhaps H1s come with the $6K package. Now – you don’t have to know what H1s or Title Tags are…. you should be doing lawyerly things;… Keep Reading

Is Your Blog Destroying Your Website’s Performance?

Content Hell

Legal Marketing SEOs have been saying it for years:  “Content is King”.  We’ve blamed the failure of our clients marketing efforts on the clients:  “the reason your site isn’t delivering is because you aren’t writing enough content.”  “You need to blog more.”   “Your site is SEO’d, you just need to write more.” Here’s the dirty secret:  there is plenty of legal content out on the web.  In fact, I dare you to find a piece of legal content that doesn’t have over 100 pages on law firm websites optimized for it.  Its not the content stupid.  I wrote extensively… Keep Reading

6 Content Marketing Tactics for Lawyers that Actually Work

Time For New Content Concept

You may have heard that content is an essential element to driving traffic to your site. The problem is that most content out there just doesn’t cut it. You need to create unique and engaging content will make people want to share and/or link to it–the kind of content that Google notices and rewards websites for. The question is, how do you get those links? As an attorney, it can seem like a struggle, especially when content from other “sexier” verticals are vying for attention, shares, and those ever elusive links. As an attorney, however, you have knowledge and expertise that,… Keep Reading

Why Your Content Sends You Zero Traffic


“So I’ve been blogging for a few months now. Why am I not getting any traffic?” One of the most persistent myths in online marketing is that creating content will always lead to more traffic. Content is essential, yes, but with over 2 million blog posts popping up every day, the answer is likely that Google thinks one of those other 1,999,999 posts is more worthy of directing traffic to. I know it sounds harsh, but hear me out. It doesn’t mean that your content is poor. Nor does it mean that it doesn’t deserve to rank. It simply means that the criteria Google uses to evaluate whether your content is… Keep Reading

Case Study: How To Do Social For Lawyers


If we’ve said it once, we’ve said it 1,000 times: social media doesn’t work in legal. (Seriously – we’ve said it here, and here, and here, and we have a running office joke that we’re going to fix all of our client’s problems by curating Pinterest boards.) What follows is a tale of extraordinary social media success; the story of a law firm that multiplied their traffic by 1800% overnight with one blog post. The aforementioned client isn’t new to the Internet – they’ve been doing quite well for themselves for years. Here is their all traffic graph for January… Keep Reading

8 Questions to Determine if your SEO Expert is… an SEO Expert

bambino con baffi finti

What follows is an admittedly arrogant post.  And I’m transgressing on a principle I teach my kids – you can’t build yourself up by knocking others down.  BUT… I keep talking to law firms, flummoxed by the lack of results from their SEO experts, only to find some really rudimentary mistakes.  What follows are a few questions to suss out just how expert your SEO talent really is. 1.  My site was hit by a Penguin Penalty – how do I get my traffic back? Platitudes around the disavow process are often the answer to this question – and while disavow… Keep Reading

Upcoming Google Algorithm Update – Say Goodbye to Doorway Pages


Google announced yesterday that they will soon be releasing a ranking adjustment to address the prevalence of doorway pages and warns “sites with large and well-established doorway campaigns might see a broad impact from this change.” Brace yourself – big things are coming. Due to the pervasiveness of spam within legal, we’re predicting this may be a bigger shakeup than Pigeon (which really only hit spectacularly flagrant local spammers) or even the upcoming mobile change. Wait, what’s a doorway page? In the words of Google, “doorways are sites or pages created to rank highly for specific search queries. They are bad for users because… Keep Reading

What to do When FindLaw Pulls the Plug on Your Website

Kendall's New WordPress Site

Want to see the world’s ugliest law firm website? That’s what Kendall Coffman’s FindLaw website looked like on Tuesday.  What follows demonstrates how Kendall was able to get his site (admittedly stripped down) back up and running with 21 hours. 1:27 PM Tuesday I receive an email from Kendall. I have been in a dispute with Findlaw for several months now, and Findlaw has decided to “take down” my website.  My site was, and if you go there, you will see nothing except maybe error messages. 2:02 PM Phone Call I give Kendall a call – what follows are my… Keep Reading